"Columbia Journalism Review" cum starting debut unveiling Chinese.

<P> Keywords: Columbia Journalism Review Chinese benchmark brand in China starting media </ P> <P> "Columbia Journalism Review," the Chinese version of selection of the media industry, "China's benchmark brand" on July 14 announced in Beijing, "the same .song "," dialogue "and other TV program," Comment "," National Geographic "and other newspapers award. ."China's benchmark brand" is to represent the industry's most highly, the most influential brands, each industry is assessed by only one, and even some of the industry because there is no benchmark for the brand while the vacancy, so the "benchmark brand in China" .unique and exclusive, is China's "national card." ."Columbia Journalism Review" (Columbia Journalism Review) Columbia University School of Journalism is a founder of the news media and market research publications, the field of journalism research in the world quite well known. .And the "Nobel Prize", "Oscar" par "Pulitzer Prize" is named by the Columbia University journalism school in the world press with a lofty status. ."Columbia Journalism Review," Chinese will be determined in advanced Western press method, business model and operational strategy to China. .Currently, benchmarking is becoming a global enterprise effective way to improve competitiveness. .So far, the "Fortune" Global 500 enterprises in 95% of the introduction of benchmarking. .Driven by this trend, "Benchmarking brand" has increasingly become a global industry research and learning objects. .The so-called benchmark (Benchmark), the first refers to the artisan or the surveyors as a reference point in measuring mark, which came as a measure derived from baseline or reference point. .Since then, Benchmark has become "excellent model" synonymous with so-called "benchmarking." .China's hundreds of brands for each industry, some industry or even the "China Famous Trademark" or "Chinese famous brand" and the official honor of the dozens of brands, but the iconic brand in an industry only a few, .and an industry "benchmark brand" (Benchmark Brand) only one or no. .Who can brand the Chinese industry benchmark brand, the highest honor? ."Columbia Journalism Review" from China in 2000 kinds of Chinese newspapers, and 9,000 journal titles, more than 9,000 television stations more than 300 columns in the media industry, selected the "Chinese benchmark brand" 98, of which there were newspaper class .36 brands selected, radio and television class a total of 31 brands selected, magazines selected a total of 18 brands, the network type selected for a total of 15 brands. .Geographically, Beijing has selected 58 brands, 13 brands selected, Guangdong, Shanghai has 8 brands selected were the top three ranked geographical distribution. .The three provinces of China's economic development is also a high concentration of the media industry in three areas of the brand. ."Columbia Journalism Review" Chinese publisher Dinghai Sen said that in 2007 total output value of China's media industry is 481.1 billion yuan, up 13.6% over 2006. .TV commercials, newspaper ads, newspapers, etc. are the output value of more than 200 billion industry. .Mobile media and online media have achieved rapid growth in 2007 total revenues of mobile media, 105.3 billion yuan, the total income of online media 29.7 billion media industry, the degree of market operation be greatly improved competitiveness and profitability was further enhanced .and a number of typical "Chinese benchmark brand." ."Columbia Journalism Review," Navajo President Victor • Gaussian (Victor Navasky) said, "China has become the world's media power, the world's largest number of readers, viewers, listeners and new media audiences, but China is not a media power, but I .conviction that the Chinese media market there is great potential for development, particularly the advertising market and the new media market. " .It is reported that "China's benchmark brand" does not accept corporate registration, do not accept commercial sponsorship, evaluation work is independent, open and fair. .Data collection and processing, by the World Executive Group assume full responsibility. .</ P> </ p>.