Brand Marketing: Do value, sell at high prices.

<P> 【World Executive - Brand Channel】 What is the result of competition all walks of life, is the price suppressed, is we all be profitable. .How to sell higher than others, the price of a brand marketing must be addressed. .</ P> <P> how to sell at high prices? The answer is simple: do value. .But do value, it seems simple is not easy to do. .</ P> <P> 4 hair bulk to sell eggs, sold for 1.2 yuan Deqingyuan. .Why are eggs so expensive that many consumers will rush to buy? As Beijing roast duck, Quanjude sold for 188 yuan / only, while others can only sell 68 per / only. .This is why in the end, where the secret? </ P> <P> value sometimes robbed. .</ P> <P> a category in an industry, if there is a traditional history, then we have to history and tradition of the "panic" over, own. .</ P> <P> grab origin. .Famous water native party party. .Known for many product categories to place of origin, left the place is not valuable. .Baiyangdian duck, Yangcheng Lake hairy crabs, vermicelli, West Lake Longjing Tea, etc., this is a historical inertia to the consumer perception, the perception of great marketing value, to seize. .Longkou vermicelli has a long history of 300 years, but the leading brand of vermicelli. .Long a great opportunity discovery, the first voice on CCTV a "vermicelli, creating a big dragon," a big fan of the dragon in one fell swoop on behalf of the achievements of the advantages of vermicelli position as authentic. .Many unsuspecting consumers thought Longda Group in Longkou it. .</ P> <P> rush history and culture. .Regional culture, food culture is a scarce resource, there are special products of each story, who seized the history and culture will come to mean that this category occupies the high ground. .Shanxi Qin state has the best Chinese millet, but on what basis it is how good people believe it? Have a business to help in the blessing, they played the cultural card, the Emperor Kangxi loved history and personally thanks to "State of Qin Huang," Event .zoom in transmission. .Historical and cultural evidence, there Kangxi Emperor "endorsement", "Qin Huang states," From the fore. .</ P> <P> value sometimes excavated. .</ P> <P> how to do value not readily available, it is necessary to try to discover, to dig. .</ P> <P> is Quanjude roast duck, roast duck Yurun how to do? Blessing to help the rain run mining history. .Yongle in 2019, Yongle Emperor moved the capital to Beijing, the imperial capital brought to the duck, this finding valuable, so we will Yurun duck named "In Paradise" Beijing Roast Duck. .Meanwhile, the Quan Ju De Roast Duck craft never shows to anybody digging out, refining the "five Royal Law", since then, "Rain Run" Let the baked duck flying. .</ P> <P> Wujiang representatives mustard category carry the banner of the first, the traditional mining technology of Fuling mustard extraction, "three Qing wash", "three-three pickled virgin" and "new" technology to go beyond the traditional mustard Wujiang .and become the best Fuling mustard. .</ P> <P> Second, the benchmark tree, do the standard, so that companies and products to become industry leaders, the value of course different. .</ P> <P> Zhongjing large kitchen use Xixia specialty mushrooms, shiitake mushroom sauce introduction of new classes. .Resources can not be monopolized, technology is also unusual, how to enjoy the blue ocean market category pioneer, to create a firewall against the imitation of followers? Blessing to the standard approach is to do. .</ P> <P> The study found that Zhongjing mushroom sauce bottle containing 300 or more and no less than 30 species of mushrooms, nutrition, therefore, with the "standard" value of the demand surface: 300 mushrooms, 21 species of nutrition, .Wang was born followers sigh. .This standard, like "Robust twenty seven" clean, like the classic, then even those who say "twenty-eight-purification" will not help. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: </ p>.