Keyword: Dragon brand brand brand brand management state building was reported by domestic famous experts and scholars at colleges and universities, a so-called "rebuild and show the world the image of brand China National important research has officially been included in the Shanghai urban planning projects of philosophy and social sciences. The subject if you completed the building of China National new Visual identity, is likely to replace traditional Chinese for thousands of years of history and culture of symbol — the "Dragon".
The experts at a recent seminar of once pointed out that since the "Dragon" has been used as a representation of the image of China sign to the generally recognized at home and abroad, the Chinese also tend to be "the Dragon" and add a little pride. However, the "Dragon" Dragon "of English", in the Western world is considered a full of arrogance and aggressive Monster. The image of the "Dragon" often let on Chinese history and culture know little of foreigners from this lopsided and arbitrarily producing some unrealistic. Including the "Dragon", China's image signs often has certain limitations, easily lead to misunderstanding or misinterpretation of distorted with ulterior motives.
The experts suggest that China's national image brand can take into account the historical factors, taking into account the characteristics of the contemporary era, considering that China, regions of different cultural characteristics and features. In addition, have to take into account the religious beliefs and ethnic, geographic, and cultural factors. The Western world on Oriental Buddhism and Confucianism is biased. Therefore, remodeling and building the image of brand China, should attach great importance to and actively explore China traditional culture of positive image and a positive element, so the past serve the present, innovation, remodeling a truly representative of today's China image markers and carrier.
Read the news, and press the following various wordings of intense user comments, more or less bad. I would like to believe the experts and scholars as the subjects of goodwill and sincere mind, but also on their profound academic theory knowledge and list of some facts not hold too much doubt. But for rebuilding the national image of the brand in this affair, in particular the replacement of the "Dragon" with the Chinese profound historical and cultural precipitation Totem, I think there are two questions debatable:
No comments:
Post a Comment