Keywords: invasive zhiyingjia content variations brand brand building
A bit of the invasive zhiyingjia player said: "If you follow the ideas to reality TV, the invasive zhiyingjia" desired outcome is nothing more than a word: love triumphs over friendship, money over love. Uncover the most dark side of human nature, the more the more attractive the conflict. ”
This year, the United States real estate tycoon Trump (Donald Trump) has started looking for his first five apprentices. This file consists of his investment, NBC crafted workplace reality TV show "the apprentice" ("The Apprentice"), the old and young, less United States people found work in the entertainment elements.
In China, various business and recruitment in the guise of objective reality TV show also appeared on stage. According to incomplete statistics, in China and workplace and entrepreneurship-related reality TV program has a four-shift: CCTV second set of "win in China" and the "absolute challenge", the Oriental TV and the invasive zhiyingjia Guangdong TV's new show "the stewardess, their example is the United States for the apprentice."
Of course there are not the same place. For example CCTV's "win in China" to million Yuan investment funds as a selling point, winner lit the entrepreneurs on the capital's passion, the invasive zhiyingjia "with 24-hour 24 x 7 closed-end camera, microphone, record a group of men and women from the reality of the workplace by the performance of a" simulation of business competition show ".
When entrepreneurial and business topics such as workplace experiences reality TV, "show"?
Commercial and entertainment "mashup"
The Apprenticeship Act undoubtedly achieved commercial and entertainment of the bumper. On the one hand, many of the business school of management-related professional have TV case as teaching case study for students; on the other hand, some of the players after the finished program also became a public figure, was invited to take ads.
This year, two sets of large CCTV building "win in China", the programme to a strong commercial flavor and entrepreneurial passion to win the acclaim of the many business people. Premiered at last year's invasive zhiyingjia "believed to be the apprenticeship of best Chinese deduction, this year continue to retain the previous season end business part, also with 24 hour camera surveillance and carried recordings, scores of players born between" a "record — with a player's words, is more" entertainment ".
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