20 months time to the White House aspirations to become a brand of dark horse Obama why?.

<P> Toiled, with 20 years of his career, a senior politician Senator John McCain; heyday, was considered the only McCain can match the original U.S. first lady Hillary Clinton, Barak faced rookie Democratic Party politics .* Obama's meteoric rise, are defeated, playing with toys. .</ P> <P> Obama elected to the Senate since 2004, less than three years, the White House has aspirations to become the dark horse of the darkest in American politics. .When the polls show Obama took office, he has 70% support rate, higher than when Bush took office in 2001 and 50% when Clinton took office in 1993 to 62%. .The inaugural day, 200 million people traveled to Washington to participate in the inauguration of Barack Obama, setting the highest in U.S. history. .</ P> <P> overturned a strong competitor, and captured the high degree of loyalty of many supporters, Obama to become the most legendary 2008 new brand. .</ P> <P> how he do it? </ P> <P> from a marketing point of view, Obama's success is based on the following key factors: </ P> <P> a clear and simple .The brand proposition </ P> <P> the beginning of the Obama campaign made "CHANGE (change)" This clear and concise brand position. .</ P> <P> the one hand, it is the context of the times to meet the needs of voters. .According to the U.S. poll, U.S. public generally has a change of heart, when asked whether the State requires a major policy adjustment, 46% of voters thought that requires a radical innovation, 29% of people want moderate reform, only 24% of .people want to only make minor adjustments. .Americans have been unemployed, looking at their shrinking retirement accounts of Americans, tired of the partisanship of Americans, are eager to change the status quo. .</ P> <P> the other hand, it is clarity, communication ability. .Obama is a complex set of political ideas as to include streamlining the whole world, including buildings or give the word - "change." .Including economic issues, racial issues, political issues, climate issues, such as social security issues, including all political views are also absorbed under the unified brand proposition. .</ P> <P> that the Americans shines, heart of a hot, then follow the Obama frenzy. .Where Obama went, to popular jubilation, almost everyone shouting "Change! Change!" "Change" has become the most widely spread in 2008 the United States one of the terms. .</ P> <P> two exciting advertising slogan </ P> <P> Obama's advisory team has created an exciting advertising slogan "YES WE CAN", it not only as Nike's "JUST DO IT ."as catchy, but also produced the United States today is the most precious thing - the confidence, which aroused great enthusiasm the younger generation. .</ P> <P> this vibrant and campaign slogan of hope not only to imply that Obama can change America, and suggests that everyone can change the United States. .Calling young Americans to actively change the election the fate of individuals and nations to achieve the ideal. .</ P> <P> simple and direct his campaign slogan, do not even think, we can mobilize the feelings, so that people feel hope, feel that they are a part of change, then to the ballot box to vote for him. .This is not only an appeal of the advertisement, it is a mobile force of the advertisement. .</ P> <P> Obama repeatedly mentioned in the speech, the slogan, the artists are under the slogan of this ad, the content of the lyrics to the Obama speech, combined with live speech created a single "Yes We Can" .and was made into an MV, the widely circulated on YouTube. .Obama's campaign in the scene, the scene of the public as participating in religious gatherings in front of the stage as Fengju, drunkenly shouting Yes we can! Yes we can! </ P> <P> whether Obama can change the low .the United States we do not know, but voters do as huge as they say, success has changed the history of U.S. presidential campaign, creating the first black U.S. president. .</ P>.