Maotai liquor industry in price, in panic, whipped early has been planned in the liquor industry of COFCO quite embarrassing. In fact, maotai prices and COFCO eight poles not to, be calm, but previously it has been reported that, for reasons of equity guiding principles, West Phoenix wine declined COFCO's holding the cooperation requirements of the food industry of the big bother very bad mood. Today it seems that the price hike on COFCO moutai into liquor industry is more a threshold.
COFCO strengths familiar, the companies involved in oil and grain, food, real estate hotel, native produce and animal by-products, and financial 9 large business segments, the famous mengniu and blessings edible oil, Winery, Conte chocolate all originates in COFCO artistry. In fact, COFCO has been seeking the operation of the whole industry chain, in the liquor industry is deliberate, and since 2003 has an ancient well with no poles, CEO, such as negotiation, yanghe were fruitless.
The price of the "butterfly effect"
This time the price will surely stimulate moutai other high-end liquor brand prices. In the GUI is good Chinese unique consumer culture, Chinese high-end liquor rounds are rising because the price of the upgrade, and quickly achieve brand enhancement and capital of fission of value-added. Also eliminated a large number of followers.
History always surprisingly similar, the price of this moutai, will bring Chinese liquor of fission. All high-end brand will not let this opportunity was the first detonation of moutai. Although the explanation for consumers because the wine source scarce and liquor consumption tax increases, but from the perspective of the development of the industry, to be sure, this will be an even more cruel industry reshuffle.
The inevitable price of lead moutai will lead to a large number of enterprises are continuing, and wuliangye, jiannanchun, Jiao, West Phoenix has a follow up of the wind, this will inevitably result in polarization, growing strong, weak and more to weaker. This industry background on COFCO will certainly not be a good thing.
Whitewater dukang become COFCO Bowl dish?
COFCO has of West Phoenix will rise during this time, the value in the wave of double hoist. COFCO conceived in cooperation with the West was no road Phoenix, now even the door may not, in those non-famous brand and damn, it was not simply look up the identity of the low brand, but Manager of COFCO know, low brand's profitability and brand new skills to the development of the cereal itself isn't any help, the sale of COFCO has long been considered very clearly.
This time the price hike on COFCO moutai into liquor industry's determination to combat the inestimable, it should be the strategy may have shaken changes. Here also outgoing COFCO prepared to give up cooperation with the West Phoenix, while gazing at the West of the competitors white Phoenix dukang news. The threshold in the spirits industry involvement, fewer and fewer opportunities, aiming at a lot of people seem dukang may not be what bad things. As the history of wine, the emergence of dukang than moutai and wuliangye earlier, but the brand potential as dukang early concept because it has never been very good release; more importantly dukang earlier years did not keep up with the pace of expansion of the market, but to deposit a large amount of high-quality liquor. This is used to make the concept of the year, dukang wine market behind will likely turn into competitive advantage. This is like the modernization of the lost city, some ups and downs, but will crush those original rustic life.
In addition, dukang 2007 also had a strategic change, its identified high-grade routes and the main luxury brand dukang cuvee has also been well; but its brand carrier original dukang cuvee direct + Hall + hyper mode of operation of A hotel, make dukang wine in the past year, the harvest is abundant; plus dukang wine nearly 5000 years of history, and the brand in Chinese in the heart of the location, the outside world guessing, which is also an important dietary optimistic about dukang.
At the same has developed enterprise cooperation hopeless cases, look for in a development phase, a brand development potential of the liquor business curve into liquor market, COFCO, can be regarded as one of the tricks up their sleeves.
Dukang if and COFCO reached cooperation, in the capital, its brand potential outbreak may be set, and one out of many years and ruyang dukang, Shaanxi taibai and Phoenix real estate liquor West, China's liquor industry jiaozhezhuangtai changing trend that more difficult material! (Original text see 6 January the economic leader)
Author: Mustafa peak, marketing planners, 07, "brand China Jinpujiang — China annual 100 best brands expert", one of the Deputy Director of the development research center of China brands, Beijing win Road Advisor brand strategy consultant with over 40 financial media outlets to the authors or columnist, has services Dan attitude daily chemicals, spoil a cigarette, SEPA, warm ersi home textiles, Yi includes bee products, hengtong Guanghua pharmaceutical, Qingdao Beer, double star, and other customers, commitment to digital brand marketing, new media and traditional marketing planning the integration and connection of depth, on marketing strategy, branding, strategic planning, public relations, event planning, network marketing has many years of practical experience and profound experience. Phone: 15001104539 346881734 MSN: pinpai2000@163.com e-mail: zhengheyuyingxiao@163.com
No comments:
Post a Comment