Keywords: Dior boss Sharon Stone an apology to the God of dear Dior company boss: Hello. Sharon · Stone apologise, but I think that things do not stop here. We sincerely hope you will be able to see further action to revoke Sharon · Stone as the image representative of your company.
You might say: stone has her remarks to apologize, and we also issued a statement on China's headquarters, why continue to stare it down?
First, I'll describe my own for a "Sharon · Stone apology". Yes, I accept her apology, no matter what she said was so brutal, but in my opinion, this letter of apology letter at least able to convey her present on their error. But I also think that, as a public figure, she made the severity of the error, not just by writing a letter of apology letter can be eliminated. If any error statements are just say sorry, OK, we also believe that similar dark words coming from another international run out of the big mouth harm us? Chinese people not understand freedom, but freedom of expression and nonsense or differentiated.
You may also want to ask: why is it necessarily the Dior? the logic is simple: because your company's image is unfortunately entanglement with this woman.
It is said, when you chose the stone served as the spokesperson, was trying to convey to the public "wisdom, beautiful woman". However, I think in the present circumstances, you should be able to understand the Chinese public to believe that a doctrine "for Chinese earthquake is the recompense of" words of wisdom and beautiful women. In other words, to let the people publicist, put a hurt our feelings so deep face put in Dior's plane and TV advertising, you want to convey what exactly is a kind of image?
So I think, Sharon Stone's freedom of expression · caused damage is impossible to get at the Chinese people, forgive, she doesn't suit to continue to act as your company in China, even in the image representative of the world, this is like a drug artists cannot serve as a healthy beverage brand advocate of the principle is the same. Your company should not only rely on a paper statement pieqing and her relationship with smarter through action to disarm and her entanglement.
We all know, your company in China's high-end cosmetics market in occupies a significant market share, and this market is expanding. You may have heard some from China's resistance to the sound of your products. I would like to note that this does not mean that the Chinese people will make use of the Dior company in China's high-grade cosmetic market interests prospects do threats, but we feel that if you are not going to eliminate the Dior products and stone related marks, heard of stone words of Chinese women in the face of your company products, it is very difficult to achieve without resentment and resist the urge.
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