Keywords: fetion mobile fetion China Mobile IM market
"Become the most convenient mobile phone integrated communication interface, implementation of the domestic PC market share in the first three" — this is fetion promises, but Yahoo upgrades fetion, China Mobile's commitment to the development of the IM market has revealed a new meaning.
"Today you Fetion?" this is a move to the location of fetion, it wishes to fetion into each user's daily use a portable software. In China Mobile fetion official online, has begun for the 2008 edition of fetion big publicity at the same time, fetion frequently release upgrade notice also revealed a information — research and development, the testing team for this great software throughtout. Build-up of internal forces, attack the opponent to not keep, China Mobile fetion exerting force on predicts mobile IM not just "one instant communication service"!
The vision behind
"Fetion positioned as ' China Mobile's integrated communications services ', to telecommunications and communication applications, Internet applications as a supplement, not a dog fight with QQ, MSN. "— In June of this year, fetion official business, China Mobile fetion project officers publicly expressed attitude. But the path of its development, this argument is not convincing. A participation fetion project engineer revealed to reporters: mobile version of QQ, MSN, QQ, MSN PC version, Skype has been classified as internal competition fetion, "the mobile phone side first, PC-end of the first three" commitment is also resulting. China Mobile is already aware of with the mobile network bandwidth escalating, once popular in the Internet business will be repeated on a mobile network, the operation should be "to business information network-based" to "for the purpose of the business customer relations as" transformation. Letter will be flying without wings to achieve this transformation, a key step.
To protect good user bonding degrees, can provide real-time, accurate real-time and non real-time and other communication modes of one-stop service is the largest demand of customers. On this point, the application in the Internet has been widespread penetration, has a considerable part of the user form using IM, E-mail, etc., according to the CNNIC statistics, June 2007, the Chinese netizens 1.62 million, 70% use instant messaging services. Whether or not the occupation of this market is in the development of wireless Internet to the success of the era.
Early in 2006, China Mobile has been publishing the dream home network business line is no longer new chat communities class Monternet service; for existing chat communities class dream network business, there are a series of initiatives to "net", on the one hand is certainly undesirable information for governance, on the other hand, their desire to push the reset fetion mobile IM boss's intentions are clear.
"Without evasive and existing IM service provider on a competitive basis, and actively develop wireless Internet business," perhaps hidden in the early days of fetion business, its official statement true vision behind.
Bumpy entrance with the upgrading of the mobile network, data business has increased and will occupy the absolute predominance, IP-based voice service will be more obvious trend; at the same time, the Internet mobile IM service provider, will build on the mobile Internet will their business into the mobile data communication and even voice, video communication.
In such circumstances, the mobile operator's existing text and voice service is alternative will sooner or later, Internet business models will also be the challenges operators traditional revenue model, on the other hand, the future of business and the customer will also be vested in the contest has a direct impact on the mobile operator's brand.
Fetion is China Mobile to open a portal to the Internet, their hope with fetion friendly interactive interface, rich convenient service content and existing users to establish better relations, on the one hand the user firmly adsorbed on your network, attract more potential users; on the other hand, in the training of users get used to it, the more value-added business services promotion out, open up the mobile Internet era rely on advertising, provide a virtual personality value-added services, such as profit-making mode.
Use the fetion, participate in test project officer told reporters: currently, fetion QQ of feature-rich than, performance is not very stable enough, interface design, the overall positioning of humanity is also some confusion; it also States: research, development, involving fetion promotion requirements gathering, design, development, technology implementation, quality assurance, product operation, and other departments in their respective advance the workflow, the section also does not implement a nice interface.
In China Mobile to fetion usage survey finds that "cell phone use fetion is too complex, I do not know how to do" and the "mobile client network unstable" user respectively accounted for 24% and 10%, which is fetion version one of the driving force behind the escalating; Furthermore, considers that the Terminal is also restricted user accounts for a significant proportion.
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