Jiang Qiping: how could Jerry Yang or somersault?.

<P> Microsoft to 44.6 billion U.S. dollars takeover offer for Yahoo, Jerry Yang to bypass the "instigation" Yahoo's strategy. .This makes Yahoo the internal contradictions of the existing start floating on the surface. .Yang difficulties today, June 18 from last year's choice, he did not seize the opportunity of coming out again. .Jerry fell in the direction of the grasp of the Internet. .</ P> <P> 7 months ago in my "Yahoo's new option," the end of the article, there is a conclusive judgments, said: "How to get more advertising, it is considered this level Decker .problems. If Jerry Yang out of the mountains only to re-solve this problem, then I would become a temporary arrangements. If so, hope that can only be in the hands of the next generation. "a prophecy. .Jerry Yang is "unrepentant" the time to pay the price. .</ P> <P> why I am so disappointed that Jerry Yang? .It was back within 7 months ago Yahoo, this "coup." .The background was that, in May Microsoft bids $ 50,000,000,000 for Jerry Yang, Yahoo, Jerry Yang has been flatly rejected. .Very dissatisfied shareholders, one month after the launch at the shareholders meeting, Messer, president of Yahoo's condemnation. .Obviously this is ulterior motive, "not so much for Messer, as it is the background against Messer Jerry Yang." .For the sound of the capital, and I judged at the time that "the market needs to adjust the direction of Yahoo, Jerry Yang shareholders expect to play a leadership role again." .In other words, to directions, not to income. .I am "Yahoo's new option" in the middle and lower on the list to adjust the direction of the three, I am disappointed that Jerry Yang put Decker, which is a ostrich policy. .In my view, "Yahoo's new president is just another Messer Decker, are managed, rather than the type of leadership." .Is to say, to adjust the direction of Jerry Yang did not respond. .Yahoo hopeless situation, can not help but to issue "I hope that can only be in the hands of the next generation," the lament. .Can say that the antecedent of this negotiation drama, at the time decided. .Can even say that the current drama, played out before six months, and now just going through the motions. .And compared to the previous offer, Yahoo shareholders had a net loss of 5.4 billion. .No wonder a recent lawsuit filed Yahoo shareholder, sued the United States Supreme Court in Santa Clara, accused Yahoo, omission (not respond to Microsoft, without changing their own.) .</ P> <P> Jerry Yang, Yahoo is still trying to solve the problem, but in my opinion, he is the problem. .To conclude, "Jerry Yang or where" no longer want to give him that, but for the last time I said "12 to 18 years the next generation." .Especially for 12 years now, hoping the country's richest man before marriage to be a person, how to take the next 12 years to 15 years of the Internet opportunity is to learn lessons from Jerry Yang finished, after the excitement of watching someone else, their own things to pay attention. .</ P> <P> Yang fledgling remember when someone asked him, afraid of Microsoft, he says not afraid. .The reason is very strange, he said that the media do Yahoo and Microsoft do not do media. .The truth is good, 1.0 times in the media can even be said is very correct, because the match coincided with the ads. .The problem is that the media Web2.0 Yang missed opportunities. .I Web2.0 media, known as the "passenger media." .Is a blog, podcasts (video sharing) and other 30 kinds of "guest" with it's new media; also be generalized to the passenger of the media can bring, as passenger flow media; its core business model, with narrow divisions ( .one to one marketing, advertising) docking. .</ P> <P> However, the existing media, which has not, in line with passenger docking media and narrow divisions of the basic requirements. .Passenger media search engine is it? .It really is personal, but not as the media (including Google's targeted delivery included); and those who, like the media, but not personalized. .This leads to a dislocation, it can bring ads, but do not come with narrow divisions. .This is the place where Yang specific fall down. .In fact, he had a life-giving way is to tell the investors, he can avoid the ads on a narrow divisions of the new media model, not in six months how much advertising revenue. .</ P> <P> I do not know ten years passenger traffic after the media would look like. .But now I think there are two examples, there is instructive. .First, a new idea was proposed: the user found the article charges, not open, so that he spotted ten advertising, open. .Than to let him direct pay, much better. .Here, the search engine + media, put the problem solved. .Second, CNKI (China Journal Net), the paper found, listing all of its reference links, reference this article links to all the literature ... ... every open a new document, and this is a pile, layer .Layer upon layer, are endless. .Result, an article has become an infinite extension, with a learning function of the semantic network, or by dozens of articles constitute precisely the personal media. .What you really want to, even if you did not think the intention was just your thing, find out precisely together. .I'm not saying these two examples should be copied (not to mention the media also does not involve e-Flow), but that this line of thinking is right. .That means a little bit of personal media. .World Brand Laboratory http://brand./ </ P> <P> that if Jerry Yang still early revolutionary spirit, he should take the initiative to counter-attack two years ago, Google and Microsoft, said his shareholders (to cite only one example .): I want CNKI practices are not readily extended to all the contents of document indexing, this is a "Google + Microsoft" class engineering, Internet infrastructure and to rewrite the rules of the game. .I believe that Yahoo's shareholders will not be immediate as they are now preoccupied with revenue of $ 50,000,000,000. .</ P> </ p>.