Multinational brands in China one after hitting the "red light"

Many Chinese consumers have firmly believe that transnational big brand is synonymous with high quality. However in some brand was coming out of a variety of quality problems, the people began to discover that the import is not always a model made in China, they are also increasingly exposed to local products had to face a crisis of confidence.

Chinese consumers on cross-brand new once questioned in Zhejiang. The Southeast coastal provinces, Business Executive, 12 December evening issued an emergency notification that world electronics giant Sony 6 models of 46 batches of digital cameras, image uniformity, AE, and so there is a problem on the project, be comprehensive judgment to be ineligible.

Sony's accident that recall the Nestle milk iodine excess events. Contact the international children's Festival this year, Zhejiang industrial and commercial agencies in the children's food inspection found that Nestle gold growth exceeded the 3 + milk iodine.

As the medical profession does not exclude iodine excess will be irreversible harm to the child, and then more Nestle milk powder was found this type of problem, over the years in China established a good reputation of Nestle, resulting in an unprecedented confidence crisis.

In fact, China hit Red Cross brand and not just Sony and Nestle: this summer, KFC and Heinz foods be detected contain carcinogenic Sudan a number; have ice cream nobles of Haagen-Dazs, was found in a food sanitation permit processing price potteries in black expensive ice cream cake.

In addition, Tianjin is Starbucks mooncakes bacterium causing French fries, McDonald's involvement in the incident, Wal-Mart was discovered selling aluminum exceeding shrimp chips, Colgate alleged carcinogenic ingredients containing ... Even Japan Kirin beverage because of tea contains may cause allergic reactions in milk protein substances not identified in the United States was recycled in the event, also raises the awareness of consumers China.

We have never been hostility, in fact we had on this foreign brands have no doubt. In a KFC meal of the 32-year-old Hangzhou youth hcma001029 said, our attention, or even suspicious, we focus on consumer security to an unprecedented level.