From the boycott of Carrefour to see how the corporate public relations crisis.

<P> The past few days, called "Do not patronize Carrefour during May Day," "boycott French goods," the information through mobile phones, MSN, QQ, BBS and other channels spread quickly, and respond to those who are very public. .Called "boycott" of those reasons, mainly because some people in France support the "Tibetan separatist" separatists, claiming to boycott the Beijing Olympics, when the Olympic torch has been passed in Paris, "Tibetan separatist" elements serious harassment. .</ P> <P> for the storm, 16, of Carrefour China, issued a statement denying "Carrefour support 'Tibetan separatist'" argument, saying the rumors "totally groundless and without any basis, Carrefour will retain the manufacturing of malicious .and spread the rumors of organizations and individuals the right to take legal action. "and that" Carrefour Group has always actively supported the Beijing 2008 Olympic Games. " .Worded statement did not mention its major shareholders Louis Vuitton - Mott Hennessy Group. .</ P> <P> statement is issued, the storm has yet to see signs of a calm public sentiment for the boycott of Carrefour is still high. .Through this event, we can find Carrefour in crisis public relations immature. .</ P> <P> 1, the lack of a sense of crisis, crisis is not timely. .</ P> <P> boycott of Carrefour posts circulated on the Internet for several days, Carrefour was unsure of this. .The irony is that most Eastern Region Public Affairs Director, Carrefour, the sword, said in an interview on Sunday he was also received from the first "boycott Carrefour" the message was to know. .Their lack of knowledge that this crisis! .In that crisis, and no time to take response measures in the first, in general, companies in the event of crisis, should be quick to respond within 24 hours, while Carrefour has been to the April 16 statement was outside, but .too late, the crisis has been expanded. .</ P> <P> 2, for the crisis, failed to identify the main reasons. .</ P> <P> public boycott of Carrefour, the main reason why is because Louis Vuitton - Mott Hennessy Group suspected of supporting the Dalai clique, which is a typical nationalist catharsis. .Carrefour hopes to own and Louis Vuitton - Mott Hennessy Group to isolate, strategy is desirable, but the public's eyes are sharp, well aware of the fundamental reason is that Louis Vuitton - Mott Hennessy Group, Carrefour is .scapegoat, Louis Vuitton - Mott Hennessy Group does not appear that, to get the public's understanding is impossible. .Carrefour of this approach at this time it would have seemed childish. .</ P> <P> 3, insincere attitude statement. .</ P> <P> in its statement did not mention its major shareholders Louis Vuitton - Mott Hennessy Group, as Carrefour's largest shareholder, they do not come forward to clarify the facts, and let the subordinate enterprises defend their attitude .The arrogance is obvious. .German Chancellor can kneel at the tomb of murdered Jews, not to mention you are a mere company? .And the face of the world's largest nation. .This lack of sincerity, even if tongue Can Lotus Carrefour, the effect is pale. .</ P> <P> 4, did not deal with relations with the media. .</ P> <P> to media reports, Carrefour said in a statement, "Carrefour will retain the production and dissemination of such malicious rumors organizations and individuals the right to take legal action." From the tone, it seems kind of threat means. .Carrefour at this time is in the "besieged" the situation, and the media to convey its message to the outside world and restore the most important means of corporate image, if the deadlock and media relations, is tantamount to fuel. .</ P> <P> more effective if Carrefour do not take remedial measures, then 5.1 to boycott Carrefour activities may really be a reality. .</ P> </ p>.