How to help enterprises enhance the brand image of the earthquake.

<P> Earthquake in enhancing the brand and corporate image, promote brand product marketing, and establish a strong brand with consumers emotionally, this is a great opportunity. .</ P> <P> clock go at 14:28 on May 12th 2008, this moment to whom in anguish the whole of China. .Earthquake, this spread half of China, affecting hundreds of millions of people in the disaster, sudden, let us know what to do. .Only a few visionary companies can brand and the first time come out and lend a helping hand. .As the situation develops, I think the future will certainly be more and more brands and companies to provide a temporary relief, generous hand to help people in disaster areas. .However, from what I have come into contact with some companies where noted, most business leaders see it as just "another need to offer them 'love' time", and not be able to see the sponsorship as the Olympic Games torch relay in that .that this is an opportunity; In fact, on the contrary, the earthquake in enhancing the brand and corporate image, promote brand product marketing, and establish a strong brand with consumers emotionally, this is a great opportunity. .</ P> <P> Why? .Because the Chinese people and the world people have this understanding, only when trouble in order to realize the truth, and this feeling is indelible, is always keep in mind. .Rhetoric than you are, Huang Po advertise his own trumpet better times. .This time, Carrefour to learn a lesson, take prompt action, when the news hit Wenchuan, the Carrefour in Chengdu, China, immediately contact the Central and Western. .President and CEO of Carrefour China, Eric Legros in the initial understanding of the situation, immediately instructed the five stores in Chengdu to the disaster emergency donation of tents, quilts and other relief items, become the first corporate donor. .Meanwhile, Carrefour China, France, headquarters of the relevant disaster communications. .Carrefour International Foundation then decided to affected areas of China donated RMB 200 million, to help people in affected areas. .Can say, this is a very nice play, "turnaround." .Since then, many far-sighted, caring companies have added to the contributions of the upheaval. .Although the starting point of our contribution is timely, in itself is not asking for anything, but as a business after all, it is a profit organization, why not we do not take this "event marketing" for something that is stronger than a hundred times the so-called event marketing planning, brand .image, especially in social responsibility, will be fully enhance and promote the brand marketing. .Can be described as two birds with one stone. .How, then, vary with the earthquake as it? .Specific strategies need to develop the brand and the actual situation, where I want with those who love the brand and business to share a few basic policies of general application. .</ P> <P> an immediate formation of the brand teams of volunteers, wearing a uniform brand identity, follow the relevant departments of the unified control, to the relevant areas to volunteer services to help people who need help. .CCTV is not already playing Premier Wen Jiabao meets with U.S. volunteers at the disaster scene images, we can not fall behind the excellent brand, which is a "godsend" ah! .Now or never. .At the same time, do not forget to take pictures of some real pictures, the best and then using the power of the media on key, it can "story rather than" ah. .Do not forget the purpose of course, this is not to show, but to serve the people. .This one is for all the big brands are suitable. .I firmly believe: the brand of these pay, will be return. .</ P> <P> Second, if the brand of products to directly serve the needs of the quake, it was easier to play, for example, can provide products specifically for the disaster areas, such as drinking water, biscuits can manufacture some of the businesses affected areas .specific goods, even if too late to change Do not forget to paste packaging love the brand logo, to let people know the brand for its services, offering their love. .This disaster is not in conflict with the heart of charity, even very famous in Taiwan Tzu Chi Foundation, and international organizations will not forget the Red Cross aid in their own brand on the tag affixed, indicating the donor, which .to improve the brand influence is very important. .</ P> <P> three organizations dedicated to disaster fund-raising promotional activities, or for charity, etc., to establish the brand and consumers which the good feelings is very helpful, for example, Take the Carrefour supermarket in terms of this ., Carrefour and other cities such as Beijing, Shanghai, Shenzhen and other developed areas of the shop, can be holding a bazaar, the day or certain sales of goods donated to all other such actions directly contribute more than 200 million, with a transfer or a .Zhang enlarged photos taken in the form of a check thousand times better. .And the greater significance is to promote and strengthen the love of ordinary people, saying instead that "a person is not busy collecting firewood, collecting firewood Caiwang everyone." .There are endless mystery, described as "highly meritorious." .This one is easier to operate, does not need much cost and what level of brands and companies can be implemented, but do "not deceptive." .</ P> <P> course, the above three basic strategy is for everyone to learn by analogy, right when the initiate. .</ P> <P> short, my idea is: in the face of national crisis, we all have to give love to, given their love of the brand, is by no means a "consumer" but significant "investment." .If the policy is applied successfully implemented, then the show love the same time, brands can not only greatly enhance the brand image, but can derive huge benefits, but because you are temporarily blinded by prejudice do not know. .As an enthusiastic volunteer charitable activities, I am very happy to contribute free of charge to those interested in the disaster areas to provide intellectual support for the brand and business to help people love and charity from a positive to get paid an unexpected bonus, the rapid growth of the brand .. .</ P> </ p>.