Brand wine prices calm thinking hot.

<P> 【World Executive - Brand Channel】 now, especially in high-end Chinese liquor liquor market is flooded with a price Sound: Once again, Wuliangye Maotai increase 10% off the first wave of price hikes, and other such Shuijingfang Tuopai ., Luzhou, also picked up the pace, and even wine prices have also take care of this lively; a result, can not help but have no patience for asking: how the Chinese liquor market? </ P> <P> no doubt, white wine .there is a price consideration of the most common source: that is, the level of their products to maximize profit. .Other high-end liquor Wuliangye Maotai dominant statement said because of rising costs, price increases it is forced; statement said the second-tier brands to maintain brand value price, if you do not follow up on price increases to consumers will result in a premium brand impression of inefficiency; .Many more brands, that is, to a "robbery in disarray," consumer psychology, but also competing to follow suit to raise prices. .In the school of the hot wave of price increases, we need cold rational thinking. .</ P> <P> one leading brand of liquor to raise prices, but not uncontrolled price increases </ P> <P> white leader, able to price increases continuously, with the scarcity of the product itself is .and has a group of solid, similar to the "fans" loyalty to the general audience! the product capacity is limited, so do not need to worry about poor sales, you noticed that many high-end liquor should make reservations in advance to buy it? Although not ruled out a factory in the control of supply, .artificially create the illusion out of stock. .Then there are the strong consumer groups, is simply "not bad money," or hospitality of public funds, or unit of reimbursement, even for individual purchase, must be "more money" people and make a hundred and two hundred of the real price for them .is trivial. .</ P> <P> However, nothing can not violate the laws of the market, uncontrolled blind prices, could undermine the original ecology of the market chain, so that the whole liquor industry development trend was unhealthy, and therefore to take short-term interests of the fisheries of dry Ze .Policy solid undesirable. .</ P> <P> Second, the second-tier brands to follow up on price increases, but more importantly, enhance quality and brand of dual </ P> <P> leading brand is the rules of the game makers, and consumers bear the comfort .The price increases brought about by "restlessness," the major task of indirectly helping to defuse a second price increase brought the brand's "consumer of psychological resistance"! second-tier brands to consumers, after seeing more high-end prices of leading brand .After the fact, it is no longer the price of second-tier brands have more contradiction, after all, to go along with the trend to go away is the right leadership, even if wrong, do not call it wrong. .Price after the price of leading brands of vacuum, filled by the second-tier brands and timely up, in the minds of consumers is gradually able to accept. .</ P> <P> However, the second-tier brands should recognize that while the price needs to simultaneously improve product quality and the depth of meaning shaping the brand, this is to create long-term competitiveness lies. .</ P> <P> three price increases in the tide of liquor brands, maintaining the original price even lower prices may be a Blue Ocean </ P> <P> go along with the trend of price increases, the flow, is .liquor brands are willing to choose a path, after all, this would be relatively safer. .But does not drift to maintain the unique strategy and policy options, and perhaps on the individual blog in the sense of achievement in the brand business, it is a great opportunity. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: </ p>.