When brand met capital: in search of subject is eliminated and chilled out of the third way

Keyword: brand capital third way brand construction and purchase of national brand in April 2007, the company wishes to France to be forced to 40 billion yuan of low-cost acquisition Hangzhou wahaha group co., Ltd total assets $ 56 billion, the 2006 profit of $ 10.4 billion of other non-51% of shares of JV. Since then, the "controversy" were up to the outbreak of a national brand and the strength of foreign capital, mergers and acquisitions of war started completely. For a time, from all sides from solidarity with sound national magpie. 　　 It is understood that the Persian national brands of millions of signatures defending the action and the Greek wave cake tasting tour is the national fiery. National brand collective by "merger door"

Bingzhe, thanks to the road. Chatting blood splashes or can kill light invisible, but the delicate for franchisees. Is a contest between the enterprise is called the "business".

Used to be the world beverage sales ranking fifth of wahaha, are now trapped in his own digging under the "joint venture" trap burdened, anxiety about the future. In most saddened at the same time, we may be born out of a more serious concern: national brand award-winning, "the door" mergers and acquisitions, today's China is no longer a real name to portraying the real return of Centennial brand? 1999, listing three years of blue chip corporate vitality 28 release announcement, energy losses of lost 28; "Chinese toothpaste" are now in control of the Unilever "husband" hands on into "foreign spouses", once again, have a new dynamism; supor banner flag of strategic investment, 61% of the shares submissively France SEB; once brilliant robust was after Danone merger could not escape the "seven year itch," early to get the ups, no longer enjoy it ...

A once great nation brand is the result of mergers and acquisitions, but said that overall there is a little similarity: foreign capital on the coveted top national brand has long been the most is close to the abyss of foreign phagocytosis. Maybe today we still "cases up to battle between love, changing" How could anticipate the next in the "merger door"?

When brand met capital: searching for the subject is eliminated and chilled out of the third way

Taking this one Manda, it is not difficult to find national brand "hand" of the foreign capital, the same hidden behind the rings with a variety of untold apart — the final results of the joint venture could not escape the two routines: not by foreign capital's own brand, the alternative is to gradually disappear, vanish. Even so, there are still many want to jump out with "foreign aid" or "the Noboru plight on the international stage," the national brand ideals, olive to foreign capital. We are urgently looking for the answer, in addition to being eliminated and blackish, national brand with foreign capital have no third way?

When brand experiencing capital, a field name and the game is inevitable. Even if the two sides agreed on in advance reservations independent brands of Protocol, once the future of business is capital gained the upper hand, the operation of the enterprise will need to bend to the will of the capital. If a national brand with intent to make foreign investors to own mismanagement "pay", it is difficult to preserve their right to speak, into the hands of gave capital disposal situation. If a national brand in order to go to the internationalization of hand in hand with foreign capital, entrepreneurs deal with joint technical factors in order to achieve both dances with capital, and better retention of national brand, jump out of the foreign operation of thinking mode.

Therefore national brand in merger and seek to protect themselves, first of all to be saved after the merger of the right to speak, the brand and brand management and operational funding support. In addition, national brand after the merger of competitive pressures or even more (not only to other brand competition, but also wits with foreign capital), with the difference of the consolidation of the advantages of the development strategy is crucial.