Founding the low concentration of Huiyuan fruit juice from the "Lemon war" began.

<P> Chen Shu Wei, senior analyst at Orient Iger said that the current high concentration of fruit juice drinks account for only about 20% market coverage, low coverage of the concentration of fruit juice drinks market up to 80%. .</ P> <P> Coca-Cola Huiyuan acquisition plans were not, the stick to high concentrations of the Huiyuan juice immediately to the emergency position adjustment: In addition to fruit and vegetable bases upstream stop, the high-profile launch of lemon juice compound "lemon me", the .low concentration of fruit juice as the main object. .</ P> <P> now spring from the farmer's "water-soluble C100", Wahaha's "HELLO-C", and then to Huiyuan's "lemon me" Oh, tea and days of the "C over all-around" low concentration of fruit juice .beverage market brings a dimension C lemon juice to the concept of the battle. .Industry said that this year their collective move to snatch drinks giant juice market, but the firepower concentrated in the lemon juice, it is expected the full year of funding lemon juice may be betting 10 billion. .</ P> <P> fought strategies </ P> <P> low concentrations of M & A failure to offensive juice </ P> <P> Huiyuan acquisition plan was not Coca-Cola, the Zhu Xinli immediately adjust their thinking, Chengdu this year on the rum .high-profile debut, the main push "lemon me" three series of products, the parties move quickly attracted attention. .</ P> <P> authority of the investigating bodies the latest AC Nielsen data show that, as of December 2008, Huiyuan Juice 100% pure fruit juice accounted for 42.1% of the market, accounting for 43.6% in the concentration of fruit juice market share, market .share are the first place. .Meanwhile, Huiyuan juice products, fruit puree and juice products are exported to the United States, Japan, Australia and more than 30 countries and regions. .</ P> <P> before the Coca-Cola, Master Kong, uniform, low concentrations of Wahaha and other company products, juice drinks, all of them earned pours, Huiyuan did not feel seductive, adhere to this position a high concentration of fruit juice .. .Today, a sudden attack of low concentrations of Huiyuan fruit juice market, what is quite upset after the failure of mergers and acquisitions, or strategic adjustment? </ P> <P> in the industry view, Huiyuan adjustment of product structure is indeed forced by reality. ."The key is the high concentration of fruit juice profits continue to decline." Shanghai Beverage Industry Association, Anita Liu to the "Daily Economic News" told reporters. .</ P> <P> Huiyuan results reported in the first half of 2008, the company's gross profit over the same period from 500 million yuan in 2007 fell to 391 million, gross margin fell to 30.2% from 36.9%. .</ P> <P> "attack low concentration of Huiyuan fruit juice, may fancy their profits high." Anita Liu said, "currently on the market with low concentration of fruit juice content of only 10% or less, or even below 5% fruit juice .the cost of the high cost of not bottles can imagine how high the profits. "</ P> <P>" the current high concentration of fruit juice drinks account for only about 20% market coverage, low coverage of the concentration of fruit juice drinks market .Up to 80%. "Orient Agnes Chen Shu Wei, senior analyst said that although the high concentration of Huiyuan fruit juice market has an absolute advantage, but this small domestic market, no matter how well there is not much room for growth. .To the high concentration of mainly cater to low concentrations of the market, this strategic adjustment will help to open up a bigger market Huiyuan. .</ P> <P> fought tactical </ P> <P> key snatch lemon juice market </ P> <P> Although the "lemon me" not a large area of Distribution throughout the country, but with the current Huiyuan .visibility, strong production capacity, stable raw material supply and sales network covering the whole country, quite a lot after the hair trend. .</ P> <P> "This is the competitive strategy, orange juice market is currently close to capacity, to further explore the market to be taken of the competitive strategy of non-homogeneous, increasing selling point." Wei Chen Shu, senior analyst at Orient Iger said. .</ P> <P> but Chen Shu-Wei believes that the current low concentration of fruit juice market has been Coca-Cola, Nongfuguoyuan, unity, Master Kong brands occupation, Huiyuan may now enter the advantages of small, will not bring about significant changes in the industry structure. .</ P> <P> Huiyuan tough fight in this low concentration in the vanguard of a "lemon me" juice drinks, but this time, the market-dimensional C Lemon juice has long played in full swing. .</ P> <P> It is understood that C functions with the added dimension of orange juice beverage market, Coca-Cola has been the "orange fruit" reunification "more orange" Master "fresh daily C" brands such as occupation, the same .C functions with the added dimension of lemon juice is just entering the business perspective, the market is very big. .</ P> <P> 2008 summer, water-soluble Nongfushangquan introduced C100, the first in the Chinese market to add new dimension C of the lemon drink category, listed half of the category sales reached 100 million yuan, into the forefront of 2008, beverage sales charts .. .</ P> <P> However, opponents quickly emerged. .December 2008, Wahaha launched new beverage HELLO-C, the company with strong financial strength of the campaign launched ahead of the scale, no less than the avalanche of advertising the first two years of the "Nutrition Express", which gives the farmer's spring .Water-soluble C100 caused no small impact. .The company full advantage of powerful channel, Distribution rapidly across the country, just 3 months to complete three or four lines from a second-tier cities to the layout of the city. ."Only the advertising volume in Shanghai amounted to tens of millions." A beverage industry sources. .</ P> <P> </ p>.