From the King to see the development of domestic brands War.

<P> 【World Executive - Brand Channel】 Overlord Group President in tears, facing many of the media lens, Subway smells the tears, the face of this situation, some people scoffed that the "crocodile tears ."; some schadenfreude, that" just monitoring "finally played a utility; some people understand, the first reaction was" show. " .Probably the only people who really make the brand, the real hard work in the FMCG industry have people who can understand this feeling: is the helpless, the distressed, the brand, just like their own children, endured sufferings it brought, perhaps .a huge turn of events due to face the possibility of mortality. .</ P> <P align=center> </ P> <P> this unprecedented storm hit on the King is undoubtedly fatal. ."Dioxane" the unexpected calamities have been placed in a precarious the King outlet, and then the media highly consistent "vocal opposition", it is difficult to get to King face a situation. .Here, I do not want to discuss "the abuse of the media discourse," "the proper use of the media supervisory authority" of such a proposition, after all, "Renyankewei" a tragedy, it is not uncommon. .</ P> <P> chaos, the King of the retired. .Perhaps, in such denounce war, the King will lose the original edge and set-shampoo market in China, long river of history. .Maybe someone will think that this is the "survival of the fittest" inevitability. .However, as a marketing person, the face of a national brand has been so good to fall, that's extremely regrettable. .The establishment of a brand is not easy, especially in China, to spend years and decades, a century of time, however, fell to a brand, it is easy to do. .</ P> <P> fall if the King, that is what the situation. .Herbal shampoo market lost its leading brand, will be re-shuffle, there will be another "King" against foreign predators? The fact is, is not optimistic, and whether the events of the King to wash the entire herbal personal care .industry is a big shock, and in this industry, the Chinese herbal medicine to achieve the ultimate difference, the terminal building and marketing terminals did very well in local enterprises, in addition to King, no one can match his. .</ P> <P> personal view is that local enterprises, able to carry forward Chinese herbal culture as a product label brands have three: care field Herborist Wanglaoji beverage industry, herbal personal care industry Overlord. .The three brands in their respective areas has made noteworthy achievements: Herborist French market, with Chinese herbal medicine natural, balanced, "the idea of the French conquered the discerning; old guitar sold more than 08 billions, was" the tank .loaded beverage market "sales of the first" in the title; and King in the herbal market with outstanding performance, becoming the first Hong Kong-listed mainland in the personal care business. .Although the living areas is fierce competition in the market in particular, the three brands but could come to the fore in many local brands, words against foreign giants, so that the monopoly of international brand had some changes. .In addition to cultural aspects of Chinese herbal medicine a big fuss about the construction of the terminal vivid and channels of innovation, these brands are most worthy of note. .</ P> <P> Wanglaoji not all-pervasive propaganda terminal repeat Herborist is led by foreign brands in the thriving department store channel, and gradually build up local brands of skin care products is difficult to match the high-end image. .As for the shampoo market, "the terminal is king" is an industry consensus, but not every local business is willing or is determined to do. .Make good use of celebrity endorsements and advertising campaigns such as the LAF, the date a rich product line, distribution channels has long been done in wind and water, but the international terminal stores, LAF has as yet no action. .</ P>.