Top ten reasons for winning the brand case
Baidu
"There is a problem, Baidu," the simple and clear language passed through diverse forms of content, greatly improves the Baidu public visibility, forging the first Chinese search engine market position.
Mengniu acid yogurt
Keen grasp "Super girl" this stall in this year's most popular programs, when Super girl swept the world, the world with a dull boy, mengniu acid yogurt became the first brand of lactic acid drink, moulding the high brand awareness and brand a distinctive personality.
TCL female computer
Keen to find a female computer market, through effective naming and Visual communication, unique product design and targeted promotional activities, the products in the market segment quickly achieved good results.
Boshi Fund
"Believe and respect for the rule of" rational and appropriate demand in line with the fund industry characteristics and needs of customers, with strong identities. Brand concept-based, unified brand communication activities, the initial creation of a clear and consistent brand image.
6 God
At the presentation of the traditional Chinese medicine with fashion, lend Ricoh concept to promote new forms of life in the summer, the most popular vocabulary "XP" to boot an extension of the brand.
Ping an insurance
Analysis of brand concept and brand status, found the target customers think peace — enterprising, robust enough. Seize the opportunity of the first anniversary of the listing, for important target markets expand content rich communication activities, thereby partly to improve the brand image.
Founder Group
In the content of confused many areas for the brand architecture for advertisements — China's founder, our founder, combined with China's red logo, the establishment of a complete Visual communication system, the "high tech" brand image content tends to be more clear.
Gemdale group
Clearly inferred brand strategy and positioning segment — the scientific interpretation of the Habitat, through the redesigned Visual communication system, well standardized communication core concept of the brand. Through brand management manual, standardized the brand management processes and departments of brand management principles and scope.
China Netcom
According to China Netcom, identified the key points of advertising communication HSBC. To advertisements — China network wide world, combined with series of advertising activities, strengthening the Netcom broadband field dominance.
China Merchants Bank
Through standardized visual communication, unified communications topics, improve the service experience, innovative products, coordinated system of brand, creating the best brand in China's banking industry.
Baidu
The search engine company is trying to shake off the image of the "东施效颦", its clever use of the concept of "China"
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