Filming or photographing advertising

This form is very effective: input, but less for non-trivial advertising can match propagation effect, not to mention the fact that investments can also be recovered, and even profitable

According to the world brand laboratory http://brand./report: how will a duration 120 minutes of commercials play to target audiences? let TV station extrusion full 120 minutes period, or the 120 minutes down into 240 30 seconds in the ensuing eight months playing 30 seconds per day? I'm afraid there is not a movie audience to remember this year to see what.

If the name of the movie, we went into the movie theater to watch ... Sounds wonderful. China Mobile to do so. November 2007, the group that is too-global media company produced the film destiny calls "(hereinafter referred to as the" fate "), as shown in the previous year the love call transfer" get good word of mouth, the fate of being rightly considered to be a sister. However, until going into the cinema, the audience just realized: "Oh, China Mobile's advertising. ”

In fact, the audience can early detection of the fate of double identities, as early as before the film Premiers, China Mobile's business office and mobile phone platforms appeared the fate of publicity. China Mobile in a frankly this fall, said the fate of this is dedicated to the China Mobile communication business 20th anniversary gift. Of course, here is "China's mobile communication business", not "China Mobile communications business."

The destiny "consisting of four story: the misunderstood, the lives of the song," the mountain "," mountain ". Four stories are about a theme: mobile and communication means can change people's emotional and destiny. Which use to China Mobile's business including ringtones, and MMS, coverage, GPS and so on.

"This movie is and China Mobile confirmed cooperation began to write plays," faction that too-global media CEO Sun Jian Deputy King revealed China Mobile projection shot the fate of the process, he felt that the Chinese film needs ' Nouveau ' waterfront, the Chinese film industry a year and the total is 20 to 30 billion, and the profitability of the remnant of China Mobile, "mobile communications industry in the 20 th anniversary to us is a chance, we proactively looking for China Mobile, said to do a movie, they agreed. ”

Follow the Sun Jian Deputy ruler of calculation, the fate of the thousands of production costs, direct investment, after China Mobile leverages existing equivalent to tens of millions of dollars in advertising resources advocacy film. Movie playback effect is: the fate of box office revenue of $ 40 million, the movie is about three million passenger trips (not including through pirated CDs, and crowd of the network to download the movie); sold to CCTV 6 sets of movie channel playback possible after all the hundreds of millions of people watch; film and media coverage of China Mobile is flat, 680 million article 320 million people blog.

"A big company, Feng Xiaogang's advertisements, a Yao Ming, spent a thousand million, in a minor shijiwanyuan CCTV sowing, a year down advertising broadcast fees to two billion. In contrast, China Mobile and our cooperation in this movie, very little money, return the amount of communication is non-trivial advertising can be compared, not to mention we have recovered our investment. "Sun Jian Deputy Ruler said.

Sun Jian Deputy Ruler believes that such cooperation would be the Chinese films of the "road" article 4, the first three are the main theme, independent film and commercial area. "This model is an attempt, is also a kind of innovation, opportunity and we will continue to work. "Head of the Department's mobile company integrated Zhao says.

At the party that is too close to shoot the love call transfer, China Mobile as one of the sponsors to participate in the film business. For film companies, China Mobile is a terrific cooperation object. The annual profits of billions of dollars of large State-owned enterprises even from fingers, leaking a little money is enough to feed several film company.

What's more, China Mobile also has its own communication platform and dissemination of resources, it can use its resources and hype the film. This kind of hype has not increased its spending, just let myself have to do publicity get entertainment form of support. "The thirst of Chinese film, this is the timely help. "Sun Jian Deputy Ruler said that most of the Chinese film-hungry, no money to make the promotion. One year more than 300 films only a few large media attention.

Even the screenplay is a province, China Mobile collection a lot about the story of the man and the mob, is absurd and heroic, the fate of four stories of prototype comes from real life.

Even more amazing is that China Mobile has exactly needs — in market share and visibility up to a certain extent, China Mobile needs to find new forms of communication brand reputation. Prior to this, China Mobile's m-zone began to use Jay advertising, spread a young ethnic survival value and success.

Even so, Sun Jian Deputy King thinks China Mobile now brand affinity a serious problem, everyone says not to it, but hate it, think it was Rob. The irony of roaming fees, monthly fee joke over and spread. This let China Mobile started marketing focus begins to brand reputation, publicity strategy also from a purely promotional business transition to pass the brand idea. So, there is nothing better than to shoot a movie about some good stories more impressive.

"Now the company is better, more investment and a little money to do these things. "A bit involved in China's mobile and the fate of the cast and creative meeting of China Mobile Management said. China Mobile in the third quarter 2007 results analysis indicated that benefited from strong domestic demand in the telecom market, China Mobile user size reached 3.4966 million; operating income in the first three quarters was RMB 2584.65 billion yuan, an increase of 21.5%. In deciding to do this movie before, China Mobile to employ advertising companies and PR firms assessed the value of the project, eventually came to the consensus, the matter of viable, cost-effective.

P > enterprise in cooperation with movie companies depth to complete a film in the United States have long been commonplace in Hollywood, and let the audience maizhang. Customized for the enterprise, in China the fate of the law or the first time. Sun Jian Deputy Ruler said that China Mobile can provide a variety of subjects, but there are some industry topics is difficult. But I still have a lot of themes, such as the transformers, and United States the entire automotive industry interaction, communication is the "Transformers" is a kind of energy, the brand value and mental state communicates with the movie is complete. Although the audience know that those companies did, but I still think that it is of good movies.

After determining the cooperation, that is too close to the love call transfer liuyiwei Creative Director of the "misunderstanding" and the "mountain" of the play, in Sun Jian Deputy King, is particularly willing to take liuyiwei film industry operational needs, does not only take their favorite subjects, he will be seen as a stone that adapt to operational rules.

The fate of the cast in the biggest point is gang, who starred in the mountain "is also a little in four stories up, get credit for the most part, in his" mountain "to play a good but never seen side of rural youth. This may have something to do with China Mobile to open up the low end users about — in China Mobile 2007 third quarter results analysis mentioned new user of low-end trend. Gang is the China Mobile PPS spokesman, China Mobile to offset a few sticks of ad price for his appearance. Sun Jian Deputy King says, then the ordinary lines, from the gang run out of the mouth, and the audience produces a chemical reaction.

"Will pay the movies people are basically China Mobile customer target population, and on television broadcasting advertisements, old kid watching ads, but they will not be the China Mobile customers. "The message tree website COO Zhang camphor was" would love to the end of the producer, in his view, China Mobile is a cost-effective marketing return, send that too close to complete the tasks in this year's film and made money, this cooperation mode can be a way out of the Chinese film, but not all movies are doing, but also take into account the movie quality.

In a Web site on the fate of the feedback poll, more than 70% of people consider the fate of "very good, the 20% of people believe that in General, 5.2 percent do not think it would be nice. Sun Jian Deputy King appraisal of the destiny "is not a cultural feast, not culture junk," is a dessert, easy to swallow, a bit small nutrition. "

"This movie done rough point, so even if you feel the communications change the destiny of man, from the emotional nor move liking. "In the" business weekly "reporters in cinemas, then an interview, said that the audience can do film marketing, but to be beautiful," just like in a cup of coffee with sugar, cannot be fully immersed in a cup of sugar, coffee was bitter. ”

Sun Jian Deputy Chun recognized this time really in a hurry that he could have taken more about movie marketing tools are not used. From May 2007 to discuss cooperation, the creation script, camera, showing the last November, the entire film in the preparatory phase of only half a year or so. China Mobile before starting the cooperation that do not implant in the advertising, only doing high-end brand interaction, after seeing the movie, China Mobile's senior and Sun Jian Deputy Ruler said that advertising marks or more points, the next time it can also be less.