Monday, January 3, 2011

Agricultural Industrialization: brand, not now, when?.

<P> "Agricultural enterprises, have to brand the world" s second </ P> <P> agricultural industrialization enterprises history of great development opportunity </ P> <P> kitchen table, the rise of food brands, agricultural industrialization enterprises .strategic opportunities </ P> <P> 【World Executive - Brand Channel】 July 16, 2010, Premier Wen Jiabao during his inspection tour of Shaanxi Huasheng Fruit Company, said, do not look at a small Apple, because Apple's sales .inseparable from the consumer market. .</ P> <P> agricultural industry simply, is to create a "breeding → processing → marketing" system, the products from the fields to do the factory, so the market has done thousands of families on the kitchen table .. .</ P> <P> However, the long kitchen table products is the brand of virgin land, and numerous products to the kitchen table like the original ecology of sale, no packaging, brand, streaking in the market with ... ... </ P .> <P> such as food, fruits, vegetables, meat, seafood, eggs and spices. .Every time consumers buy these products, no standards, no comparison and selection. .They bought rice, variety unclear origin is unclear, ambiguous taste, nutritional content is unclear, all had to buy a home, ate only know (in many ways to eat a free ride, finished also still sleepwalk.) .This situation fully demonstrates that consumers have a strong product on the kitchen table, the brand needs of hunger, they are eager to really brand-name products appear! </ P> <P> now, there have been changes in the market. .</ P> <P> Guo Zihao China's largest grain processing and export enterprises in the whole group to enter the food chain, a series launched the "Fortune" brand of rice, "Wyatt live" juices and juice brands such as end-consumer products; baby .haha new plateau convenience food "almond barley porridge" hot market; China's largest apple export business Huasheng fruit industry, began to build their own brands to the domestic market; Zhongjing large kitchen innovation category, the introduction of Zhongjing mushroom sauce, quietly selling. .Now start building the largest mushroom processing industry base, into the national market; of the original Royal tribute Qinzhouhuang regional millet, product packaging, branding, high-end, high-end market into the city and launched products deep processing function " .small rice noodles "; Hubei Fu Cheng Group based on" land of plenty "of resources, and create a freshwater fish brand, do the fish boss rush to build the field of aquaculture," Shuanghui "... ... </ P> <P> action and some brands have been first, .egg market to a "German Green Source", "giggle da" brand, although the overall share of brand eggs less than 10%; vegetable market in the "five elements", "Colorful Manor" and "Xiao Tang Shan" brand, although each brand .radiating a small market; fruit market there have been brands, the "three sea Guayuan", "A chestnut" and "gold mother", although the brand value of less than one from New Zealand, sold singly Jia Pei ZESPRI kiwifruit; .rice market in the "Great Northern Wilderness", "the five permanent members," "Ancient Boat", "lake snow", not strong, compared to Japanese rice "Koshihikari" and "love at first sight" price of nearly hundred dollars per kilogram is also out of stock, so that .were ashamed; even a fan of the market has been modest, "Longkou" brand called out the slogan ... ... </ P> <P> various market information indicates that the next 1-5 years, the kitchen table, a large number of food brands will rise, agricultural industrialization enterprises .strategic opportunities coming! </ P> <P> on the kitchen table, the demand for food brands, is the inevitable development of the times </ P> <P> Western market practice tells us that when per capita GDP over $ 3,000, the brand competition began .necessities of life to careen from the bulk supplies and daily necessities class spread the field, the field of conventional products from the mainstream areas of expansion to the rare side door, from the original category to the category of innovation development. .Have the brand in the hand sanitizer era of brand competition has moved from the living room, bathroom turn kitchen table. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: agricultural enterprises, who in the world was brand】 【serial </ p>.

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