Network: Cisco game Internet future foreign

Network really successful market become Cisco build unified communications platform of important battle, and all related Cisco innovation is inseparable from its internal mechanisms.

According to the world brand laboratory http://brand./report: one day, Cisco China President Linzhenggang is a Hong Kong shopping mall, the phone suddenly rang, a Chinese company is Cisco general staff came. "Thomas, I think we now Telepresence of Chinese is not good enough. "He said with a straight. So linzhenggang asked: "are you? what do you have any good ideas?" this staff said it's "net." Linzhenggang first impression can also call, CTO, said a colleague feels that his name is better, we revisited. But at this point, about Telepresence Chinese name, company and have been a number of discussion and study, basic determine name ready to start out advertising, Taiwan region even have begun to use. But the company still revisited, and ultimately adopted the recommendations of this staff.

Network real punch as Cisco products, because it gives users of life-size, effects of simulated meeting, redefining the "video conferencing" concept. While the cost remains high — for the 12 meetings at a single set of equipment will be 29 million, this product is not yet widely used in the world, but their development prospects are not to be underestimated. At present, China has 14 departments and enterprises decided to deploy Cisco network's system, globally, that number had reached 153. network really successful application is Cisco's unified communications platform to build important battle. As a result, Cisco, IBM, Microsoft, facing the same greedy intent unified communications market of system suppliers are also very confident. At present, the Cisco Unified communications market is already accounted for 40% of the share.

In addition to its own research and development, Cisco, through mergers and acquisitions as they enter the fresh blood method has been the outside world. 2007 wangxun acquisitions is a typical example. Many people think that it is through the roof, 32 billion are explanation linzhenggang: "I think they did not see clearly what wangxun representative, on behalf of the IT world future wangxun development trend. Future trend is not to buy the software, but to hire a service. Before the merger, wangxun by relying services do more than $ 4 million, this is not simple. ”

Cisco China also conducted a series of mergers and acquisitions, and also specialized z. venture capital company, on China's growing enterprises for investment. Cisco Invests in China in total 7 million in the establishment of venture funds, investment companies reach 40, including a grand, ANBO education group, mingwan, in clothing, etc. The risk with a general investment dealers, Cisco all investment is to create the industrial chain of services, not just for the sake of profit.

November 2007, Cisco 1750 million investment Alibaba used. The agreement signed with Alibaba, "against wangxun and its technology partners develop the network of SME-oriented business application, expand joint marketing" article. Cisco is Alibaba's customer base. In addition, the Grand investment and Cisco enter the home entertainment market of a move. Cisco acquisition and investment of these companies is its shiny Pearl on the platform.

Cisco aspect of the Internet for more than 20 years, has been able to maintain a leading position in the industry, and its internal innovation mechanisms are inseparable. A general staff are able to overthrow the boss has determined that the programme is a typical example. While the network is the technology that was originally just a few of the creative research and development personnel. Two or three years ago, when Cisco Research Department found the project very market prospects, Cisco Senior it decided to set up a team of 50 people, dedicated to the net really research and development. This team is independent of the existing mechanisms, from everyday management system, completely in a new environment where the work is like a small company. This very flexible mechanisms to protect the Cisco employees can continue to maintain the spirit of entrepreneurship.

"Cisco's rise is due to start from two men walked into today's 4 000 people. And in a growing company, we'll want all of the methods, not to lose the spirit of entrepreneurship. Our enterprises continue to have new people come in, in this case, some employees may come from not too stressed the innovative spirit of enterprise, his own on this connection is not very concerned, but this does not mean that he did not have the spirit of innovation, if we have a mechanism to encourage him, he, he may also be involved in innovation activities. So I say innovation environment than innovative talent is more important. "Linzhenggang said.

In 2007, Cisco's network in China will help plan has been warmly the whole society, an old cold B2B enterprise image, is the Cisco global restructuring of an external image. As a unified platform to create, on the home network becomes increasingly permeable, Cisco will increasingly "friendly". And we can see, a few years ago Cisco started step by step. Cisco employees carry on corporate culture and is now printed Cisco3.0 identity, for Cisco employees who do will never be effective after 5 years.