Instead of laborious effort to buy risky brand as your own brand

According to media reports, the company recently announced that France Pierre Cardin, a subsidiary in China of clothing and clothing business sold to two Chinese companies, is the sum of 2 million euros. 87-year-old Pierre Cardin said that over the past two months, the company has been sold 32 product licensing negotiations with the Chinese company, soon will sign sale contract.

News, immediately attracted a challenge. Pierre Cardin in Europe and the United States is the decline of become old, our private brand has served to treasure, even at the cost price of purchase, it is no wonder that big so compelling.

Buy Pierre Cardin is a risky thing to do, and do not say "Dear father are not good son, step-father then raise more difficult," said nothing Hao invested 2 billion euros in the acquisition of a collapsed brand for pork bun, singles that spend money to buy the brand idea, is questionable. A plain truth is that the acquisition of brands as brand, let alone spend 2 billion euros to buy only a Pierre Cardin clothing and jewelry production license of China, in other words, Pierre Cardin this sale is a total package of China business.

Purchase brand just pick one tooth Hui and acquisitions often just too gas brand, the brand "gold" is not high, the value of continued development. Even so, you want to acquire also pay a sum of expenses, not really why! brand is not, your brand has an original and unique, brand once the formation of scale and the hearts of the people's reputation, not only to make a basin manboyi, to establish a corporate image, the image is also beneficial for the country.

We all know, my own global brands and not large. Over the years we have been processing, the market is going around "export 8 billion shirts to exchange for 1 aircraft", said it is making people feel heavy reality — because of the lack of global brand, in the absence of independent intellectual property rights, we at the low end of the international division of labour is working for the world brand, earn just eat hard money.

Chinese people are not going to be working for the world, we can't always rely on the meagre subsistence of processing fees. No nation is the world, if you do not have their own brands, we have a "others eat meat, we eat soup" of embarrassment. To this end, whether private or State-owned enterprises, to increase investment, determined to proprietary brands. 2 billion euros, equivalent to 20 billion, this is a smaller number, if you dive down to, operations, build a own brand is not a luxury.

Of course, the brand is far better than buying brand, brand will need 1742 process, however, regardless of the combination of the current situation or for a long-term view and create your own brand is essential to follow the path.