Tuesday, January 11, 2011

Motorola brand split will go from here?

Will be divided into two separate companies, mobile communication devices business separate listing

Motorola will soon split rumors of mobile business sector has finally come true. Before Motorola announced that the company's Board of Directors has approved the Motorola split into two separate listed companies, with a focus on mobile communications equipment business, another mainly broadband and mobile communications solutions for business. To this end, industry analysts expect, to split the cell phone business will continue to use the Motorola names.

Motorola (China) company PR Director Chen reporters said that Motorola (China) the company will implement the plan of the headquarters of the separate steps, Motorola mobile phone business in China without any impact on customers and consumers of the following to commitment will not change, all works are normally in an orderly manner.

"Split" wunaizhiju

Motorola's new CEO glegg · Brown said, by Motorola split into two separate listed companies, may be more appropriate capital structure, at the same time for shareholders to provide more targeted investment opportunities. But analysts on this call, Motorola announced two, this is wunaizhiju, hoping to be able to reverse the decline of the mobile phone business, and enhance the company's stock value while reducing the pressure from shareholders. In the publish this divestment, Motorola has said before, it is possible to sell or spin-off of recent poor handsets business unit.

It is understood that the Motorola split out of this separate mobile phone business in the past year's results have been disappointing, and directly led to the departure of former CEO Jim de and other one-line executives resign. Since the introduction of ultrathin Razr, Motorola mobiles haven't been able to launch the same attractive new product, the performance of several consecutive quarterly decline in the global mobile market in the second position is Samsung Electronics beyond the slide to third.

Next year is expected to complete the unbundling

Follow the divestment, Motorola split after the two companies will take the form of allowances allocated to existing shareholders, depending on further financial, tax and legal analysis, the end result is that shareholders holding shares of Motorola is converted to two separate listed companies shares. If all goes well, Motorola is expected that this unbundling plan will be completed in 2009.

Motorola CEO glegg · Brown stated that, as part of the divestment, the company plans to provide mobile business recruitment of a new CEO. It is not possible to identify the Motorola brand will go, but Brown said the company is fully aware of the Motorola brand in the field of mobile communication devices, is currently studying the divestment of brand strategy.

Many analysts predict that unbundling is complete, the mobile phone business will continue to use the Motorola name because it is the Motorola mobile phone business a few valuable assets.

■ Market reaction

Stock rating by selling to the neutral

From Motorola announces divestment of American investment AmTech will Motorola stock ratings from "sell" to "neutral"; and on the day of the announcement of the proposal, Motorola stock price rising in the New York Stock Exchange, closing $ 0.26 10.02 u.s. dollars, up 2.66%. In the past 52 weeks, the highest shares of Motorola $ 19.68, lowest price $ 8.98.

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