China's high-end liquor, how far away from luxury goods?.

<P> 【World Executive - Brand Channel】 integrated market is the trend, and remarks at the helm of the brand, the Chinese high-end wine a great sprint to become "luxury" Field of Dreams: Flying prices topped 53 degrees Maotai thousand large .off almost equal to 1,200 yuan; Wuliangye, safflower, etc. Lang is gradually pushed up the price; National Pits 1573 is pushing last year "ice drinking habits, open 12 ℃ luxury" brand advocates, trying to drink from the lifestyle and .cited by creating a new style habits. .Perhaps these efforts to promote liquor brands currently in a "luxury" of trying to still look very immature or very one-sided, but at least convey the high-end liquor in China has entered a higher level of competition and development stage of an important message .. .</ P> <P> present in China, few local luxury brands. .Even the so-called high-end liquor is still just a simple wine consumer, it is difficult to be called luxury. .However, the scope of the vision on the world, some of the top wine brands in Europe, had already become a top dominant symbol of life, to convey a distinct noble attitude towards life. .In this sense, China's high-end luxury liquor into the process, really need to "learning skills", a selective high-end wine brands to the study. .</ P> <P> Coincidentally, the wine brand and the integration of China's high-end liquor has first emerged: If Wenjun Liquor Hennessy already acquired, and if Diageo shares holding Shuijingfang even trying. .The Shuijingfang and Wenjun Liquor can learn from the wine to what brand, can take the lead in helping to create the first luxury brand of Chinese liquor, to see both good luck. .But at least there is one point I did not doubt: a luxury high-end liquor in China do not regard themselves as very high, high-end wine brands have much to learn from the place. .</ P> <P> one achievement liquor luxury, culture, wine is very important, wine culture is more important </ P> <P> "luxury" was never derogatory term, but is rather a highly respected .. .The essence of luxury is one of continuous promotion of a cultural attitude. .Less such an attitude became popular luxury goods. .</ P> <P> Maotai, Wuliangye, Jiannanchun other first-generation high-end liquor Ye Hao, Shuijingfang, National Pits 1573 and other second-generation high-end liquor worth mentioning, all create the illusion of a culture, history and simple to .culture marked by a equal sign, it is difficult to appreciate the true culture. .States such as pit, eager uproar Wuliangye Shuijingfang even self-Yuan Ming and even live on the pits has been used, or claimed Jiannanchun perseverance wine Tang Gong Ting Gong, the so-called culture of death is only a fossil, but not .can continue to flow continuously acting on the gray matter of the culture of Fountain audience. .The real wine culture, should not be merely solidified a certain period of history, "point", but should continue into the future from the history of the "line", which is a little look at the top of you as long as the wine's brand appeal will be convinced. .</ P> <P> Hennessy, Martell, Royal Salute, all have an infinite glorious history, but more importantly, they are not limited to the above history, but the combination of the noble era of humanity, which .It is important that it can become the basis of luxury. .</ P> <P> relative to the local first and second generation high-end liquor is concerned, the Blue Classic, safflower Lang, represented the third generation of high-end spirits at this point has done little to progress some .But the need to further dig deep culture. .Luxury has yet to succeed, the Chinese white wine needs to be done. .</ P> <P> Second, the achievements of liquor luxury, material texture is very important, the spirit of texture is more important </ P> <P> is true, then a strong spirit, it must rely on the material. .Wine Ye Hao, Ye Hao Chinese liquor, the quality is exceptional as the most luxury benchmarks. .But with the wine, the Chinese emphasis on high-end liquor is too enlarge the role of substance, but they ignore the brand Spirit. .<p style="color:#CC3300; font-weight:bold;"> Brand Keywords: luxury white wine </ p>.