Exclusive: Liu Xiang multinational sponsors superior response compared.

<P> Tags: Liu Xiang sponsor of public relations crisis prescient multinational Coca-Cola, NIKE fastest response, Aokang shoes also made full preparations. .The face of unexpected events, business experience and lessons learned is most important. .Liu Xiang out of the race after the accident, and its endorsement of the brand have come up with contingency plans, a senior expert on branding, marketing, business planners of the new king of the emergency of the brand marketing strategy. .Wang pointed out that the new industry, in dealing with the issue of Liu Xiang, a number of brand marketing plans to do a victory or defeat. .Coca-Cola prescient, came out and said it would support the first time, Liu Xiang Liu Xiang will continue to look forward to new heights. .Although only a short few words, but the side we can see whether failure or success of Coca-Cola has always stood together and Liu Xiang, multinational companies in responding to emergencies are handled really unique. .In addition, the Nike special team has launched a new ad, the reaction is very fast. .The shoes also came news of O'Connell, and if Liu Xiang won the championship, O'Connell will continue to use the current version of the ad - let the world listen to China's footsteps. .If Liu Xiang did not win the championship, O'Connell will continue to support Liu Xiang, advertising version will be changed - as long as the hearts of a dream, just like the pace did not stop, you are the champion. .Others, such as VISA, said China's Liu Xiang is still the most influential star, he remains a partner VISA; Bank Credit Card also said that Liu Xiang will continue to issue credit cards and more. .</ P> <P> Wang industry that Liu Xiang for the business impact of research is actually one of the best business case of crisis. .For emergencies, many Chinese enterprises in solving this problem, the majority or the lack of a structured system solutions. .</ P> <P> Wang industry finally stressed that the face of unexpected events, business experience and lessons learned is most important. .Unexpected event occurs in the first time the situation under control, and then through a series of measures to allow the situation to set a good direction towards the transformation of their own, which requires that the enterprise itself have a good crisis management response mechanisms, there is no accumulation of solid work and usually .active preparation, the face of unexpected events can never be a well-trained performance. .</ P> </ p>.