Nominated first money: Beijing top brand assets assessment of a company is being questioned

By Beijing top brand valuation company wanted, has been the industry's challenge of consecutive "China's most valuable brand" 12th released yesterday, Haier, Lenovo, ranking the first second. Perplexed, many domestic famous brands are not gaibang, and some do not have a national impact brand on the list, such as "Edward Kang was awarded as" and "true color".

Yesterday published list, a total of 40 companies, sponsor will also have the 40 companies by industry for the ranking. To the liquor industry, for example, in only 3 companies ranked in the first row, and wuliangye, ancient wine second, third place is the wuliangye group of five grain in spring. While the stock market price on the first unit maotai liquor was unknown to appear on the list, Shuijing, jiannanchun enterprises also have gaibang. In recent years, the rapid growth of the dairy industry, beverage industry renowned brands is no one to enter the list.

"China's most valuable brand" flag, seemingly authoritative ranking of how out of the oven?, Beijing top brand valuation company General Manager Wang Jing said they do before send a letter to the enterprise, according to the "Enterprise opt-in" principle for its brand value, "If the enterprise does not agree, we will not consider evaluating it. "In accordance with this principle, this year there are 40 enterprises in finalizing the evaluation, they then boarded the" China's most valuable brand "list. "That being the case, so the only known as ' gaibang China brand value assessment ', and should not be referred to as ' the most valuable brand ', otherwise how to embody its impartiality?" For press questions, Wang Jing, gaibang since 1995 is named.

As regards evaluation standards, Wang Jing, they demanded Enterprise： provide financial statements for the last three years, production, sales and production scale, and other data, and then under "Evaluation Committee statistics related industry data" collate, then. "A lot of well-known companies are listed on the stock market, open data, why not choose their data in case of doubt, Wang Jing" says: "the Chinese enterprises is very special, some enterprises request said, ' you can attend, but must give us the first row, and also some enterprises ' may in restructuring, do not wish to enter such rankings. We are very reluctant to do so. ”

For Enterprise： do you want to make money, yesterday, the organizer of a staff member gave a negative answer. But then a few years ago, "said Wang Jing does not charge, now every business from 3 million to 5 million, and some may not. "Wang Jing stressed that the expenditure for evaluation officer.

It is understood that "China's most valuable brand" ranking in previous years, the continuous suffered serious doubts about the industry, but for the last field reporters questioned again, only that they do is a "family advocate, the accepted norms of things," but for "everyone" is only on the list of 40 companies, the organizers gave no explanation. Source: people's network-the capital times