Li Ning lit the Olympic cauldron battle behind the brand.

<P> Keywords: Li Ning lit the Olympic torch of Beijing Olympic Games opening ceremony of the opening ceremony of the Lord, the little bald head slightly as the old state of Li Ning's fire main Olympic torch, not only with one wire into the sky, and walk up to fifteen performers .minutes long, and finally the main torch ignited reluctantly. .Li Ning, the ignition as the main Olympic torch before the opening ceremony of the parties concerned in leak has been quietly, until the last bar when the torch relay was able to confirm these rumors. .After the opening ceremony, despite the public's evaluation of the opening ceremony of serious differences between theatrical performance, especially for the Olympic theme song of the plain inability to complain profusely, but Li Ning light the Olympic flame after the opening ceremony is the biggest focus of media attention. .This is because the opening ceremony of the general director Zhang Yimou, Li Ning later focuses on the reasons for selection, and is responsible for overall promotion of the CCTV Olympics also opened up special programs talk about the story of Li Ning, the main torch, so that this is the central figure of the Olympic opening ceremony .Li Ning is more a focus. .</ P> <P> all this for? .Why will specifically talk of Laomou Zi Li Ning is it? .CCTV will be in full swing, how to Ning promotion? .Before the opening ceremony, the parties concerned, including Li Ning has long been the delineation of the main torch ignition, including eight teams were a candidate, for whom this no one justify choosing eight people, eight people are known as this large and impressive, simply use .subsequent interpretation and preaching vain. .However, since the Lao Mouzai and CCTV have taken the trouble to the arrogance of Li Ning, it will certainly not be made public speaking and some insider reason. .The reason in the end what is it? .Clothing brands around the Olympic Games is a big battle! .</ P> <P> 2007 年 1 3, Li Ning, the company is competing for the Beijing Olympics partner fails, it lost strength more powerful Adidas in Germany, so the Chinese delegation to accept the award the Olympic Games .A service will be dominated by Adidas. .Li Ning, the company allegedly bid the reserve price is 10 million, is 1.3 billion Adidas, Li Ning, coupled with annual sales of 3.2 billion and only there are 100 billion Adidas, Li Ning, the strength difference of such a disparity in both companies want to undefeated .No, unless China intends to protect and support the national brands. .But in the protection between national brands and the Olympics make money, the state chose the latter, Adidas was able to leisurely win. .But the seal do not quite understand one thing Herbs, Adidas base price is 1.3 billion, even in RMB is also close to 2 billion, but according to media reports public as a partner the right Adidas paid only about $ 100,000,000 .sponsorship in cash and goods, both from the 1.3 billion or 200 million U.S. dollars are far worse, even less than base price 1.0 billion Li Ning, how is this going on? .Is the Adidas Olympic organizers 忽悠 忽悠 China's Li Ning is the company? .</ P> <P> But anyway, Li Ning lost the battle, he could not in their national sporting goods door trademarks of publicity, this has been since 1992 sponsored by the Chinese Olympic delegation to accept the award and equipment and in 2000 Sydney Olympic Games .Chinese dragon pattern and receiving awards for the theme of inspiration from the natural shine of the largest butterfly shoes, sports goods company, it is so at home defeat in the biggest sporting event held in front of business opportunities. .However, Li Ning will not give up, Li Ning will not give up, so they forays to more flexible ways to compete for Olympic business opportunities in share of the Olympic Games. .January 5, 2007, "Li Ning" and the agreement of CCTV sports channel broadcasting ,2007-2008 column and events program's host and reporters need to be wearing when photographed clothing brand Li Ning. .This means that, during the Olympic Games in Beijing, as long as the CCTV sports channel to open, Li Ning's Logo will greet the audience view. .Li Ning, struck again a week later, signed an agreement with Argentina Basketball Association, agreed last Athens Olympic champion Argentina men's basketball team jersey wearing Li Ning, the Olympic Games in Beijing arena. .Li Ning and 4 months before the signing of the Spanish men's basketball team at the World Basketball Championships in Japan took first place, so the 2008 Beijing Olympic Games men's basketball Olympic champion and world champion, will wear clothing brand Li Ning, and with .Eight teams compete for the American dream with Olympic gold medal. .Not only that, several months preparing for the Olympics the "Li Ning" a power to create a strong "Li Ning delegation", including the Chinese shooting team, diving team, table tennis, gymnastics team, the four teams in 2004 .In the gold medal in Athens Olympics in the Chinese team with more than half of the total number of gold medals, Li Ning to provide them with competition clothing. .In addition, the "Li Ning, the delegation," there are still the exception of Argentina and Spain basketball team basketball team other than the "international brigade", including the Swedish Olympic delegation, the Spanish Olympic delegation, the Sudan track and field teams, these teams also have undesirable .the highest podium at the Olympics. .These strategy of Li Ning, Li Ning, the company will make the trademark and name frequently appeared in public, so in the Olympic and Adidas and Nike, the world to compete. .</ P> <P> But Li Ning won it? .No, he just lost the win or a loss of as much as possible to reduce it. .Adidas, Li Ning, because not only beat the main company as an Olympic sponsor, Adidas, the sworn enemy of the United States the world's number one sporting goods company Nike, the same operator through them. .Adidas's success with the Olympic sponsors to compete for different countries through the sponsorship of Nike athletes are accustomed to competition and large equipment to dig the Adidas foot of a wall. .This time the Beijing Olympics, Nike, the same is true, not only sponsored a large number of countries in the world sports teams, and even the Chinese sports delegation of the majority of individual networks which have made competition following the Olympic sponsor Li Ning, the company suffered another failure of Waterloo .. .China participated in the Olympic Games all 28 events, so that China will have 28 individual light sports teams, and Nike to recruit 22 in one fell swoop, Li Ning, the company just grabbed a 4. .This shows that most Chinese individual sports league or national brand awareness and money concept poor too, along with Li Ning's lack of experience in international competition, so that Li Ning may not taste defeat. .</ P> <P> failure does not stop there, the 2006 Doha Asian Games competition in China Li Ning lost to the United States sponsor Nike, Li Ning, however, so inventive reporter and anchor for CCTV appearance wore a "Li Ning .clothing ", so sitting in front of the TV viewers mistakenly believe that the Chinese," Li Ning "is the Chinese team's apparel sponsor, so that spending a large amount of money the Chinese Asian Games delegation sponsored by Nike complain incessantly. .Beijing Olympics Li Ning old tricks now, spending a large amount of money, such as Adidas will also take the needle carpet, but Adidas will not stand still, but to take decisive action. .June 3 this year, the Beijing Olympic Organizing Committee held a "hidden market conduct in advertising against Proposal Olympic Games," the press conference, Li Ning, a week after the meeting will be part of the LOGO disappeared from the CCTV Olympic Channel, not only that starting from June 10 .and other invited guests will not need to Peidailining LOGO appearance. .Li Ning, the setbacks that greatly annoyed because the CCTV outside the Olympic Games is independent of a media enterprise, Adidas agreement with the Chinese Olympic Committee, the company can not cover the CCTV, so Li Ning does not violate the agreement with CCTV .law, not the words of the Doha Asian Games, 2006 Nike has long been the United States would protest even prosecuted. .However, continued political turmoil at the Olympics, the authorities do not want to offend large international companies, thus once again become controversial in the international media center, so we choose to national brands, "Li Ning" a policy ugly suffer. .</ P> <P> Li Ning and his company, but certainly not willing to, perhaps still the conscience of the departments concerned, may be a very strong protest Li Ning, Li Ning, the final choice of a word to obey regulation "big picture" on the condition that the Olympic Games .Olympic flame ignition are Li Ning, and the parties concerned to give advertising it. .However, to avoid unnecessary disputes, Baicao sealing recognize many of these conclusions are based on the implementation of inference from the facts whether what I believe many readers will be the heart like a mirror. .Some may say that the last firing of eight candidates are in a difficult country from the elected, but that proved to be a smoke, because after the opening ceremony, said Zhang in an interview special, and Li Ning in advance for the Skywalk has been training a long time the ignition ., and to know that this is a very consuming physical activities, so that Li Ning, who has long been ahead of the ignition as the default. .Clearly, Li Ning, who played the final and after the ignition of the Olympic organizers and CCTV, hype, all but Li Ning is given under pressure in the Adidas injustice kind of compensation. .Li Ning, Adidas and Nike, the Li Ning, who is not only an honor that the ignition problem, but Adidas and Nike, the challenge of a strong and shocking, not only because of Li Ning Li Ning, Li Ning, the company he .image and trademark, not only people around the world through the Olympic broadcasters familiar with this man and his company, the most important thing is the Chinese people will always mention the way he was often mentioned incidentally his company and trademark, which is precisely the Li Ning .want. .</ P> </ p>.