Wednesday, January 26, 2011
Between the government and the public: Why did not care provider Carrefour.
<P> Suppliers brands mixed reaction </ P> <P> the end of April following the abolition of "May Day" promotional "in good faith to the Chinese people the meaning of the expression" after a recent relationship for zero, Carrefour also changed .strength, expressed the hope that cooperation with the suppliers to the intention of the brand. .</ P> <P> reporters yesterday from the supplier obtained a Shanghai Carrefour recently issued, brand support suppliers want to participate, "Carrefour brand work together to create brilliant" campaign solicitation letter, the letter said: "your company .important as our long-term partner, we will have your company logo may be used, at this critical moment, we hope to get your company's support and full understanding. "attitudes rather humble tone. .</ P> <P> this, head of Carrefour China, the media said that at present, Carrefour is actively communicate with the parties, brands is not a commercial activity, more of a symbolic meaning, the purpose is to express the Carrefour and supply .Business joint action will tide over the crisis. .</ P> <P> thrown face the olive branch of Carrefour, said some suppliers, taking into account the long-term cooperation, the activities of its own and no losses, decided to support the promotion of Carrefour. .However, some suppliers told reporters that Carrefour intends to refuse to carry out the "create brilliant" series of brands. .</ P> <P> returned several not affect some unhappy experiences </ P> <P> In fact, compared to brands such activities, the majority of the most valued local suppliers, or in the event of their resistance to .actual interests are affected. .</ P> <P> with the continued boycott of the event and the "May Day" promotion activities canceled, the reporter learned that some food vendors begin to receive the return from Carrefour's single. .It is reported that Carrefour is the supplier to take an unconditional return policy, when Carrefour find fresh goods over time, may affect sales, it will return to the supplier. .</ P> <P> Carrefour Shanghai as the main distribution unit suppliers - Shanghai Cheng Wen-Hua Yang, general manager of distribution agreement, said a lot of goods to return in two months to see effects. .Carrefour general account in accordance with the 3-month period to operate, and if after two months, commodities have not sold out, Carrefour will be returned. ."Carrefour is now about 8% return rate, if one or two months after the return rate of 20% or more, then great harm to suppliers, especially the food." Wen-Hua Yang said. .</ P> <P> a meat supplier to the reporters that his concerns, "we are very concerned about the recent boycott of sales due to the impact of reduced passenger Carrefour, resulting in reduced our sales by almost 30%. Meat .not long shelf life, return to, we can only bear the loss. " .</ P> <P> short shelf life compared to the fast moving consumer goods, commodity suppliers do not seem to be affected. .Shanghai Cultural Products Company, a charge Mr. Wang said that although sales have declined. .However, there was no stop order Carrefour. .Even if returns, he believes, will not be much impact on sales. .He said, "our goods in Wal-Mart, Century Mart also available, Carrefour's sales accounted for 10% of all our channels around. We now live in the detection side of the situation, while increasing promotional efforts in other supermarkets." .</ P> <P> passenger fewer suppliers or as a victim </ P> <P> more than 100 shopping malls in Carrefour in China, 95% of the goods by the Chinese thousands of local suppliers on the supply. .In the event of massive resistance, vice president of Carrefour China, Bei Duola recent media interview, admits: "The first time facing such a big crisis." So as to reduce passenger traffic and local suppliers will not follow the injury? .</ P> <P> in the interview process, many vendors told reporters Carrefour and resist the loss, in fact, not many of Carrefour's own commitment, the supplier at a disadvantage, the store is under attack, Carrefour can .returns, ultimate losses or to the local supplier commitment. .</ P>.
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