Lenovo's new brand can transcend the old brand Idea Think?.

<P> Keywords: domestic name brand association Idea Think </ P> <P> World Brand Lab (brand.) reports: </ P> <P> 2008 At the beginning, Lenovo has finally started the consumer PC market to expand overseas .first shot: brand new product released, and IdeaCenter were IdeaPad notebooks and consumer-oriented PC, and formed the original IBM's ThinkPad and ThinkCenter PC market for business notebooks and the complementary trend. .According to Lenovo's side said, Idea Think of the position and should be equal, thus, in the overseas market, Lenovo has shown a clearer brand strategy, Lenovo Group Lenovo as a brand, its business into the market for the Think brand .Idea for the consumer market and brand. .</ P> <P> and suffixes from the Idea and the Think Pad and the Center so close to the naming of view, is nothing more than to take advantage of Lenovo's Think brand in the commercial PC market in the consumer market clout to promote their brand Idea. .However, I believe, so similar to the naming of the brand for the future with the help of Lenovo Idea promote more limited. .First, from the people thinking, habits of association, due to ThinkPad and ThinkCenter after 15 years of development and advocacy, in the eyes of end users, business location is already entrenched, when users hear or see the logo, the association and .is also a high-end positioning and business. .Lenovo Idea then the meaning of the first and Think very close, while the suffix Pad and the Center is exactly the same. .So users see and hear the IdeaPad and IdeaCenter, it is natural to think of the ThinkPad and ThinkCenter, then that is the high-end, business has always been the black appearance. .But the IdeaPad and IdeaCenter exactly pay attention to fashion design and positioning in the consumption of entertainment, if people see or hear the name is the first business applications associated with the words, which will undoubtedly increase the difficulty of association to promote the brand Idea. .In fact, from the Idea brand name to infer Lenovo, Lenovo or more overseas markets to rely on ThinkPad and ThinkCenter to grab the market, consumer PC basically did not play any important role, which from the Lenovo acquisition of IBM PCD since the years after ., just introduced to the overseas markets to name Lenovo 3000 notebook can be a series of some degree of proof. .The author is confused here, whether IdeaPad, IdeaCenter, or other named Ye Hao, Lenovo consumer PC in overseas market development are almost so from scratch, that are facing re-establish consumer brands and foster consumer market .responsibility, then why not with the ThinkPad and ThinkCenter enable a completely different brand? .In this case, at least save the trouble of clarifying to the user and the Idea Think this product may cause similar positioning errors, to know the marketing habits of the most difficult. .Other PC makers from the current brand of view, in general, the commercial brands and consumer brand names distinguish between large (at least not allow users to have the slightest association.) .For example, Dell's consumer PC (including laptops) brand for the Inspiron, and business notebook brand is still Lattitude (desktop PC for the OptiPlex); ACER TravelMate brand is based on main commercial, consumer is the Aspire brand. .So far I have not found the field in the PC such as Lenovo are so close to the meaning and named two brands targeting different market vendors. .Thus, Lenovo's Idea brand in the overseas market for the association may be double-edged sword. .</ P> <P> Lenovo Idea storm if the consumer PC market from overseas may be double-edged sword, then, the Idea brand to the domestic market and eventually replaced by the end of 2008 currently available Tin Yat Estate, Rising Sun .Series notebook (all renamed IdeaPad) and the original front line of consumer desktop PCs, and home Tianjiao Yue (all renamed IdeaCentre). .The original will be renamed the IdeaPad lenovo3000 decisions are more risky too. .In my opinion, since the Idea is the flagship brand of the major consumer markets overseas, why should a higher brand awareness in China Tin Yat, sun, front-line and other laptop and desktop PC is also replaced by Idea it? .Lenovo will not speak of the years in brand advertising and promotion of these inputs alone with its only for the 2008 Olympic Games Tianyi notebook brand awareness to a lot of investment is estimated that only from the Beijing Traffic Radio broadcast throughout the day cycle "for .Olympic Torch design for the user Tianyi "heard the word ad can be seen. .If you replace it, before the results of brand marketing will likely be destroyed, at least, will be substantially diminished, while Lenovo's Idea for a new brand but also to give new inputs into a superposition that is bound to increase the association .pressure, more importantly, the Lenovo Tianyi now, the sun has, through advertising and events such as marketing, in the minds of a good domestic users brand status, some authority in the domestic IT portal in notebook brand awareness, market research, .Lenovo Tin Yat, the sun is always among the best series in such a good situation, the face of the domestic market and Chinese customers, give them concise, and already has a well-known Chinese brands in order to replace the Idea really debatable. .In contrast with Lenovo, Dell Vostro brand will be held next week, the Chinese name of conference, the foreign manufacturers to compete more localized needs (including the products of the brand), today, Lenovo has given up his business for many years the Chinese brand .Instead, the Idea in English to replace the more than confusing, can not help but give birth to something to worry about. .Lenovo Lenovo today announced two years in advance to give up the IBM brand and logo, we can see IBM Lenovo hopes to shake off the eagerness of the old system, but the launch of Idea consumer brands, Lenovo is still showing a little from the heart for their own brand .lack of confidence, the so-called IBM to Lenovo is not forgotten is the surface to remove lenovo IBM logo and replacing it simple. .As the global consumer market, Lenovo's vice president of marketing Craig • Mali root (Craig Marigen) expressed, to make the Lenovo brand in the minds of consumers to take root, we have a long way to go. .</ P> <P> In fact, it is easy to launch a brand name, and ultimately the value of the brand is difficult, in this sense, Lenovo Idea's market performance and brand influence, whether embodied in the final is more than Think .Lenovo's ability to complete the process of self-transcendence. .</ P> </ p>.