Giant hand wuliangye: Shi Yuzhu to sell wine?

Keywords: Giants wuliangye

Shi Yuzhu sells wine?

Just login to online success United States stock market and the creation of Shi Yuzhu health wine myth? before giant investment co., Ltd., and wuliangye group signed cooperation agreement with expanding health wine market. It is learnt that the parties will establish a joint venture by wuliangye mainly responsible for the production, the giant is mainly responsible for marketing. However, it is not to determine the new company name is "giant-wuliangye", or "wuliangye-giant", the proportion of shares of the parties was not disclosed.

Wuliangye health wine applauded not draw

Reporters found that although "wuliangye" is the Pearl in liquor, but the wuliangye group health wine is not widely known. In fact, early on in the wuliangye health wine. In 2001, it established the wuliangye group wuliangye group health wine company, by 2004, the Group also introduced specific policies, vigorously supporting health wine product and brand development and construction, in 2005, the Group of four health wine: "forming dense Kang Woo" and "flourish flower hair" and "wine" and "male wine" also won the first gold medal of the International Wine Expo.

However, the reporter at local malls almost do not see the product sales. 7 years, and wuliangye in health wine business situation is not optimistic. According to health wine company insiders, wuliangye health wine sales income of only about $ 1 billion. Throughout the wuliangye 250 billion of sales revenue, is clearly in the ocean. Wuliangye group operating machinery manufacturing and packaging products in Yibin push group co., Ltd., its sales volume is health wine company of more than 10 times.

"Platinum"-the brain can marketing miracle?

Wuliangye group internal analysis, fundamental issue is marketing. Wuliangye Group Chairman Frank, the Kingdom of spring health wine is wuliangye weak areas, he said, in cooperation with the giant company, plan within five years has made the health wine plate big industry. However, not on sales made Shi Yuzhu, no warranty, he cautiously stated that "giant several years ago, concerned about health wine market, the market Foundation exists huge market capacity, if one or two very strong enterprises cooperation, can do bigger market. This finding marks as partners, and wuliangye production and brand advantage, is optimistic about the cooperation of both parties. "The industry generally believe that the successful creation and management of the" brain Platinum "and" Gold Partner "of these two products, with giant currently have over 150 sales branches and 29 000 points of sale have the sustaining power again, Shi Yuzhu successfully. It is estimated that by 2010, health wine market capacity will reach more than $ 13 billion, and currently is not an absolute advantage of brands and businesses. Ranking industry before several of Hainan coconut Island (market share!) deer turtle wine, Hubei's best wine, Zhejiang zhizhong and acanthopanacis wine year sales added up to no more than 10 billion. At present, the market will take on Shi Yuzhu's "brain Platinum" and "Gold Partner" did intensive marketing propaganda war, or will the network game areas used "game changing" approach to apply to health wine industry, is currently the Chief Health wine industry focus on the issues of concern. What's selling of hoist Shi Yuzhu's wine, seems to also have to wait for completion of the new company formed to know.