Household appliance industry has Olympic marketing brand competition

Household appliance industry has Olympic marketing brand competition

The world brand laboratory (http://brand.) Message: out of the Olympics is still sometimes, but all around the Olympics, this article has one appliance industry has done most of the article. However, in a variety of sponsorship on behalf of the Olympic Games, participation in the Olympic Games, only to drop money's ultimate goal is to win more. This leads to a sports marketing concept. Samsung has a set of related data display, its sponsorship of the 2000 Sydney Olympic Games after one year, Samsung telecommunication product sales grew by 44% brand awareness has increased 30 percent, is a global brand value growth in recent years the fastest companies. Recently, journalists met with Samsung Electronics is responsible for the global Olympic projects and public relations Executive of the right of guixian, he hit a three-star sports marketing secrets of the core, but for the 2008 Beijing Olympic marketing, Samsung's intention is to strengthen competition in the short term and long-term brand reliability.

Key words: "in one sense"

News: Samsung, sports marketing in occupies what kind of marketing system where you think the essence of sports marketing?

The right GUI YIN: brand values of many factors, marketing is a very important one, which sports marketing is important. On the one hand, sports and more get people's attention, the enterprises involved, in front of consumers in respect of frequency, on the other hand, the sports marketing is a way of marketing, sports fans of all sports fanatics, so we can mobilize their sports marketing.

We believe that the essence of sports marketing is to create a sense of "one", the promotion of content into physical activity itself and not just sports other than advertising, both integration to directly and effectively enhance the brand influence.

Keywords: China's "arena"

Press: 2008 Olympics approaching, the major household appliance manufacturers are actively deploying Olympic marketing strategy, from sports marketing has a taste and a taste of the Samsung the foot would take what policy layout?

Right of guixian: at present, China has become the Samsung sports marketing system centre districts — the 2008 Olympic Games, the 2010 Guangzhou Asian Games, all for our development through sport marketing brand offers the best stage.

We look forward to the Olympic Games and not games during short term profits and brand awareness. We hope that through the Olympic Games to improve consumers ' Samsung brand preferences, by virtue and sports events "-one sense", in the Olympics after win more long-term trust of consumers. For the Olympic Games in Beijing, Samsung has opened the country to expand activities. As a top sponsor of the Olympic Games, Samsung's mission is to follow the Olympic Organizing Committee of the Olympic atmosphere throughout the building, let more people understand the Olympic Games. Apart from national to Olympic-themed show, Samsung branch has actively organized participation of strong public interactive activities.