Keywords: creative concepts consumers buy the brand branding
Product innovation is the company itself want to market a possible product ideas. The product concept is meaningful for more consumer terms.
The above is the father of marketing moves in the marketing management "in the definition.
It is clear that creative is from the perspective of the enterprise; the concept is from the consumer perspective.
For example: grasp the consulting firm an old customer, gorgeous food company, brought a crude fiber biscuit products of creativity — kind of crude fibre biscuits, it contain dietary fiber, improvement of digestive system has a positive effect, taste can add nuts and other small material can be adjusted, as health food concept, already have other brands of products available. However, for consumers, this creative value cannot be displayed, consumers will not be to eat roughage ad buy crude fibre biscuits because roughage for many species selection, corn, potatoes, sweet potatoes, oatmeal, are a better choice.
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