Google first, Wal-Mart's second, China has chosen six brand
By the world brand laboratory (the World Brand Lab) exclusive compilation of 2006 (third) of the world brand 500 ranking on May 17, 2006. Compared with the previous list, Google (Google) leaping from third to first, Wal-Mart (Wal-Mart) rising from the ninth to the second, Microsoft (Microsoft) ranking dropped a bit, ranked third. Previous champions Coca-Cola (Coca-Cola) then drop to fourth. China's Haier (Haier), Lenovo (Lenovo), CCTV (CCTV), CHANGHONG (Chang Hong), China Mobile (China Mobile) and railway engineering (CREC) won six local brands.
The world brand laboratory is from 1999 Nobel Laureate Robert Mundell (Robert Mundell) as Chairman of world Manager information co., Ltd. () 's wholly-owned subsidiary, commitment to brand evaluation, brand communication and brand management, its experts and consultants from Harvard, Yale, MIT, the University of Oxford, Cambridge University, the world's top universities, the research results have become a lot of enterprise merger process important intangible assets valuation basis, its innovative assessment methods "brand value added Toolbox" (Brand value Added Tools) and currently prevailing "economic laws" (Economic Use Method).
Annual publication of the world brand 500 ranking (The Worlds 500 Most Influential Brands) evaluation criterion is the brand of world influence. Brand refers to the brand to expand the market, to market, and the ability to profit. The world brand laboratory evaluation of brand influence of basic indicators such as market shares (Share of Market), brand loyalty (Brand Loyalty) and global leadership (Global Leadership). The world brand laboratory after half a year on global 3000 brand survey analysis, according to the brand impact indicators for evaluation, eventually launched the world's most influential brand of 500.
2006 World brand 500 thematic report: http://brand./2006brand/top500_1.htm
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