Over the past few years Chinese restaurants most bright star, South beauty, ping-sheng, little sheep, German village, Tibetan song band, founded in the late 1990s, the beginning of the 20th century, in chronological order, is Li built de village (1996), Cao Si subject-ping-Sheng (1996), the little sheep zhanggang (1998), Zhang blue South beauty (2000), Zhao Wei Tibetan girls (2004). Catering is a 10-year for the most basic measure units, the first round had not yet been completed, they are still too young. The five men, food King battle this season's biggest feature is: none of the five people was the Cook was born. Li Jian was geography teachers ', and later had shot nail gun factory; Cao Si label after graduating from junior high school, when the Canaanites "motorcycle Tsai"; zhanggang turned out to be a steel factory workers, and later in the clothing, mobile business; blue is a technical education of managers of businesses; as for Zhao Wei, farther away from the kitchen, in the possession of company made before 10 years of advertising manager. Prior to that of thousands of years, the restaurant "chef hold sway, former alongside". This five-person, venture earlier Li Jian, Cao Si, had to scramble for master, Chef chop and big headache. Now, Cook began to fade out the power centre of catering enterprises, are no longer able to destroy all of the "nuclear button". Only manufacturing (Li Jian), marketing (tension), management (blue), culture (Zhao Wei) background, but also to vertical and horizontal food forest. Look at their corporate style, can be read out and the respective origins of the "Bank". A mature basic characteristics, is the industry's boss, CEO started off specializing in the production of knowledge, become a purely "managers". The maturity of the automotive industry, will not be assembled vehicle Sloan became universal CEO; IT industry proven logo is sold biscuits guoshina became the CEO of IBM; sports mature flag, is not swim coach brought out the Olympic champion; journalism mature flag, is not worked as a reporter for Bloomberg, ZANNINO, namely the Bloomberg news service, Dow Jones News Service of the person; 5 not to stir the person, become known for catering industry leaders, with a restaurant and more mature. The then West to shun, boss and chefs zhe Xiang was prostrate, after the death of chefs go into hanging in restaurants of the "sword of Damocles". Today, the famous boss ' era was over. Chef's time is over, professional master of arrival times. New issues come one after another: single or multiple brand? join or direct marketing? face 10 years ago wahaha, Haier, TCL encountered questions, catering enterprises have begun examination. South beauty, ping-Sheng clear-cut opposition alliance model, think of doing affiliate of catering enterprises, often quickly ran to a peak on sliding down, or even simply to think "this generation enterprises do not have to do to join the quality". De Zhuang banner Affiliate banner, believe that the use of standardized and refinement, can overcome the challenges posed by joining; little sheep you walk in between. Little sheep joined the early stage of history, makes joining mode cannot be readily discarded, the expansion of Inner Mongolia traders strongly desire, but also makes them reluctant to give up. Join the management of out of control, so that it can only make "at McDonald 's, Kentucky Fried chicken restaurant city, must do direct" compromise. To the size of the little sheep today, if direct will bring great financial pressure, it is now busy listing financing, should be a "growing anxiety," the best note. Tibetan song band of Zhao Wei, is in the "culture diet" could be an attempt to copy a brand. Northeast China, Shanghai, the first civil wagang weitang, possession of a successful company, gave him confidence. This is consistent with the harbour of Jimmy wide fan of diet. Zhao Wei trying to mass production and cultural atmosphere, Jimmy wide sail is trying to mass production catering management brand: Harbour restaurant, Prince Hotel, Prince kitchen, kitchen manufacture, Prince Grill room, the Prince kitchens, Mai kitchen, restaurant chefs canteen, MAK, fin, wheat meal square. The reason again cited the "Maxwell House brand army" is to highlight his face management challenges. So far, China's domestic enterprises have not brand diversification of successful precedent if Zhao Wei and Jimmy wide sail succeed, will be a local enterprise's groundbreaking miracle. By the famous chef-driven restaurants of Kings season lasted thousands of years. Now professional managers of the season, the 10-year-long, short, 3 to 5 years. Followed by the third era, is the capital of the contest. Real catering King, will result in that era. But only the professional management of winners of the season, you can get to the capital to compete for season tickets.
Fan Wei feng, who graduated from Zhejiang University. 2005 published works: the blackening — like economic period China Civil business growth channel "e-mail： fanweifengchina@yahoo.com.cn blog: http://spaces.msn.com/members/fanweifeng/
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