Benz: being a sledgehammer at why don't you care about?

Keywords: Benz sledgehammer brand society leaders in the consumer group

We said the brand is the sum of the products of social relations. If we admit this definition, then what is a brand is a competitive? what a brand is not competitive? what is a strong brand, what is the weak brand? answer these questions before we must say that the sum of the social relations.

So-called social relationships, there is no simple relationship between the consumer, but must be in this relationship, coupled with the people of the community property. If there are five people like us, saying that a fully aging in five consumers like tianquan aging, that this statement is that the fact alone that there is no brand sense, if we say five people like tianquan aging, one is our municipal CPC Committee, one for our Mayor, Hongbin floor Manager Liuchunyan, one let's plant guards Hu, another is a waiter in our department store, we'll call him Lao Sun he Xiao Sun, this statement has the brand sense because tianquan aging the product through their community property and established social relations, when people know us market tianquan, Secretary like aging, the thought that this wine must be good, knew the Mayor also like this wine will further thought, it seems that this wine is really not good in General, the Mayor also like it when consumers buy wine there is this idea of ' the wine had picked out certainly face? ', we see not, then social factors came? because face this issue is not the product itself, because the product has a social relationship, because it has the social relations. When we know Hongbin Liu Jianping also like building, said Kai Restaurant Liu Jianping what wine drink too, she said, is not visible, then the General ideas on the surface of the product itself is in fact a social role through liuchunyan-restaurant manager and confirm the quality of the wine, if liuchunyan not Hongbin, boss, it is impossible to conclude that; we plant Hu masters like tianquan aging, can explain what? master Wu can only say that the love we tianquan, because Hu masters like let's plant of each product, why is this and the previous analyses are different, this is because the social role of Hu master qualified; and finally we said Department store of Lao Sun he Xiao Sun also like tianquan aging, community interpretation of the direction would be a lot, why? because the social role of Lao Sun he Xiao Sun too common, so social interpretation also will have greater choice of direction.