LG brand crisis: consequences of neglecting wangmei

Keywords: LG brand brand brand scandal network media crisis

In this storm of LG renovated factory, LG underestimated the power of the network, so the brand into the haze, LG had previously imagined.

LG Electronics now also want to not understand that the Internet a denounce the LG in China have refurbished factories little posts, why can cause network media and print media collective attention and grab news like competing for interviewing.

In this storm of LG renovated factory, LG underestimated the power of the network, so the brand into the haze, LG had previously imagined.

In LG's view, an online forum post more as a feather, a really fake, people don't read, is not true. You can thank a grid on the recognition of a post, really get up planning, turned into a series of posts. And this post, just in the LG seems full of malicious defamatory words of LG has renovated factory in China.

When the grid will this post out, which is the equivalent of newspapers from many readers call letter, carefully selected from a representative of the letters to the editor, and add it to letters to the Editor published in the form of it, the LG or a face of disdain. Because, in the LG, the Internet, even explosive topic, also have become people gossip, talking, can't be on the table, no newspaper, no news with destruction. LG is responsible for the brand awareness of the public relations firm had previously expressed to the author, because in the eyes of LG, China network media still at paste copy phase, LG is care.

So in the face of publishing, LG Wangmei did not like the newspaper found that reported their news, eager to send PR firms PR, resorted to print media, soft words that editorial praised the series PR means manuscripts, but is not rationally taken lightly and even indifferent attitude towards first published in this issue of network media.

One of the most typical "case" is the LG PR firm to another wangmei out "cooperation extortion". Said that the site does not solicit advertising into and expelled by maintenance personnel to blackmail the partnership reprisals. Extortion, lawyers are the most familiar, is a legal term, this is not like words, such as the threat is to have the conclusion to external stresses. LG PR is not possible to know. Smart LG PR, wittingly or unwittingly find wangmei published this news, and LG have renovated factory at this post, like people, and false to not only reach the withdrawal effects of, and meter high and one chip. Why is the word for blackmail? for media terms means that interfere with the normal work of news media.