Deng yaping: brand extension and success?

【 World Manager-brand channel 】 26 September Deng yaping official was appointed Deputy Secretary General of the people's daily, people's search network AG General Manager. Once the Queen of the "ping pong", the Cambridge companion to the doctor of Economics, International Olympic Committee officials, the Beijing Olympic Games and the Olympic village, Deputy Mayor of the Beijing Municipal CPC Committee, Deputy Secretary of the Communist Youth League, Deng yaping before experiencing several turning points of the life-span is successful, this time, Deng yaping also?

Deng yaping this career transition or upgrade, compared to the previous span the most, the greatest difficulty. It can be compared to do shampoo Overlord began selling the "Overlord herbal tea", to the people make shoes of double stars do you want to "give car shoes" (tire), always crying and beverage of wahaha would like to give children do clothes ...

But the fighter herbal tea, double tyres, wahaha's clothes are difficult to succeed, but Deng yaping should succeed. Because only have distinct enough Deng yaping brand value, on a new career can offer sufficient support, this is the Deng yaping transformation and upgrade to succeed.

Deng yaping restructuring and upgrading, as a corporate brand cross-industry restructuring and upgrading, to be successful, must follow the following three principles:

First, the strength of the principle.

To transform and upgrade of the brand, which itself must be a strong brand. That is the original brand must have strength.

A itself is not yet mature brand means it in the eyes of consumers had not yet achieved strong brand marks and brand association, if this brand to other areas across rashly, will enable consumers confused about, will be more vague didn't clear brand positioning.

Brand transformation and upgrading as radio emission, require sufficient energy, a itself is not yet mature brand does not have the energy or energy sufficient to support the brand to leap forward, not only will not succeed, it will drag this brand, debilitating.

Double Star brands in sports area to get more and more poor, brand strength, almost ordinary shoes, but courageously to the car to do shoes. Double car "shoes," I don't know who dare to put on your car?!

Deng yaping Deng yaping different, do athletes are four Olympic champion, is retired after the IOC members, then Deputy Secretary of the Communist Youth League of the Beijing Municipal CPC Committee, obviously are strong brands. Deng yaping riding champion of Wei, from strong to strong, rapid expansion of the field, the gradual improvement of the capacity, experience rapid accumulation, vision abnormal, absolute strong brands, prior to the transition from a wonderful, this time, we have reason to believe that success.

Second, the principle of non-material.

Brand transformation and upgrading should aim at the brand's core values of characteristics rather than physical or product category.

A car brand can span to laptop brand?

Brand keywords: Deng yaping