Why did Google enter the mobile space.

<P> Released mobile operating platform is the start of Google into the mobile space, Google may be the new areas of revenue growth in the future the most important point; and may change the pattern of existing industries mobile phones </ P> <P> Google's mobile phone .project is not a cell phone called Gphone, but more powerful and mobile phone operating system Android Open Alliance (Open Handset Alliance). .This indicates that the Internet giant's determination to enter the mobile space. .Meanwhile, the phone will open the existing division of Alliance separatist attack the mobile phone field. .In Google CEO Eric Schmidt (Eric Schmidt) plan, with the fastest Android phone will be the second half of 2008. .Now, this mysterious little guy has finally appeared in the Spanish mystic. .</ P> <P> Android is a Linux-based open operating system from Google Andy Rubin, director of mobile platforms (Andy Rubin) of team development. .Android previously Rubin founded the company name. .August 2005, Rubin sold that company Google, joined Google to continue to engage their own mobile phone operating systems. .Open Mobile Alliance, according to the official website (www.openhandsetalliance.com) introduced, Android as early test version on November 12 last year to meet with the user. .</ P> <P> Google on mobile phones yearning for a long time. .In the conference call, Schmidt cited the great potential of the mobile phone industry - the world's mobile phone users up to 30 billion people, four times of personal computer users. ."The future personal contact information channels, the phone is the first choice." He said. .</ P> <P>, according to London research firm Informa Plc data, at present, mobile phone advertising spending was 21.7 billion U.S. dollars, by 2011, will jump to 114 billion U.S. dollars. .</ P> <P> the Android and Open Mobile Alliance Google in the mobile space will lay the foundation for the Nuggets. .Announced in a press release in Google, Android phones will be used for many new, creates a new experience for the user, "a new mobile phone applications and potential, may be today, we can not think of." .</ P> <P> 2006 年, Google 10.6 billion annual advertising revenue, 99% came from Internet advertising revenue. .</ P> <P> Google through an alliance with 30 companies the way into the mobile space, it is likely to fundamentally change the existing pattern of mobile phones. .Open Mobile Alliance includes adding mobile phone operators, handset manufacturers, software developers and so on, China Mobile has joined the alliance. .</ P> <P> mobile phone market is a separatist on the downstream market, the control network and direct access services to provide consumers with mobile operators to control who is here. .Mobile operators often impose many restrictions on the terms of mobile phone users. .Google CEO Schmidt said that this seriously affected the user experience, and an open mobile phone platform, allowing any kind of mobile phones, in any case using voice, text messaging and the Internet and various services. .And this opening will be Google and other mobile content providers want to be free from mobile operators rub the company's premise. .</ P> <P> the phone open alliance, Google will rank in the U.S. market on the third and fourth mobile operator, Sprint Nextel and T-Mobile pulled in, on the first and second ranked AT & .T and Verizon Wireless is a huge impact. .Played on the mobile operators to differentiate the role of camp. .World Brand Laboratory http://brand./ </ P> <P> Gmail's Android mobile operating system for Microsoft's Windows Mobile is also a huge impact. .Android is an open platform for free software developers worldwide to develop software. .The world's largest mobile phone maker Nokia has not joined the Open Mobile Alliance, as the Nokia controlled 47.9% of the software company Symbian, also engaged in the development of mobile phone operating system. .</ P> <P> Google mobile operating system, released the same day, Google closed at $ 725.65, up 2.02%. .The current market value reached 226.5 billion U.S. dollars. .</ P> <P> Background: Mobile Open Alliance family members: first, mobile phone manufacturers: Taiwan High Tech Computer (HTC) (Palm and other wide range of smart phones on behalf of the factory) Motorola (America's largest mobile phone maker .) South Korea's Samsung Electronics (second only to Nokia the world's second largest mobile phone maker) South Korea LG Electronics China Mobile (the world's largest mobile operator with 3.5 million users) Japan KDDI (2900 million users) Japan NTT DoCoMo (5200 million users .) United States Sprint Nextel (the third largest U.S. mobile operator, 54 million users), Telecom Italia (Telecom Italia) (Italy's main mobile operators, 34 million users), Spain Telefónica (in Europe and Latin America has 150 million users) T-Mobile .(Deutsche Telekom Group subsidiaries in the U.S. and Europe has 110 million users) b, the semiconductor company: Audience Corp (voice processor company) Broadcom Corp (a leading provider of wireless semiconductor) Intel (Intel) Marvell Technology Group Nvidia (graphics processor company .) SiRF (GPS technology provider) Synaptics (phone user interface technology) TI (Texas Instruments) Qualcomm (Qualcomm) Third, the software company: Aplix Ascender eBay's Skype Esmertec Living Image NMS Communications Noser Engineering AG Nuance Communications PacketVideo SkyPop Sonix Network .TAT-The Astonishing Tribe Wind River Systems </ P> </ p>.