Dell VS Lenovo: sub-brand "Yuanjialuzhai".

<P> Keywords: Dell, Lenovo to build brand consumption </ P> <P> World Brand Lab (brand.) reports: </ P> <P> Recently, Dell announced its brand for small and medium enterprises (Vostro) .named "success", which is Dell's first ever Chinese brands. .On the same day, Lenovo introduced a new English brand Idea, after the "Tin Yat" and the Chinese name of the sub-brands will gradually fade out the market. .</ P> <P> Recently, Dell announced its brand for small and medium enterprises (Vostro) named "success", which is Dell's first ever Chinese brands. .Interestingly, the same day, across the Atlantic, is the implementation of international strategy of the Chinese PC company Lenovo launched a new English brand Idea, the original Lenovo Lenovo's consumer brand will be gradually unified into the Idea family, after the "Tin Yat ."and the Chinese name of the sub-brands will gradually fade out the market. .</ P> <P> Dell launched the first Chinese brand </ P> <P> Kan, director of Dell Greater China markets, said Roberts, Dell Vostro brand launched last six months the computer, access to the Chinese market, the majority of SMEs of all ages. .In order for SMEs to understand more clearly the user the meaning of the brand, Dell Vostro computer and got a Chinese name brand --- achievement. .Meanwhile, Dell has also introduced the current domestic market's lightest Vostro a notebook Vostro1200, the product is Dell's tailored specifically for the Asia Pacific market a product. .Dell Chairman and CEO Maikedaier said that customers insist on direct contact with the mind, to adapt and be more close to the local market. .Last October, Dell join hands in China, the largest local chain stores 3C the United States, in order to complete the Dell retail 3-5 grade to the Chinese market depth extension of the hinterland. .Trying to use the new Lenovo brand integration products to reform the old system at the same time Dell, Lenovo Chairman Yang at the Consumer Electronics Show (CES), as has just launched a new English brand Idea product momentum. .Lenovo Idea Series for the consumer market, including the IdeaPad (notebook brand) and IdeaCenter (desktop brand) two categories, which came from the IBM Think brand for the acquisition of the business market, enterprise customers have a clear distinction. .According to Lenovo's plan, the future will in addition Think outside the consumer products are integrated into the Idea's. .Lenovo Group's vice president for strategic operations, said Jiang Lei Wei, Idea product promotion in the Chinese market will copy the success of Lenovo consumer strategy, and gradually extended to the rest of the world market. .The Think, Idea surface meaning of the word in English brand name is similar, but also seems to wind through the CES, reflected the aura of globalization Lenovo. .</ P> </ p>.