And Wong Yat Crest reflection on the

Keywords: Hutchison Whampoa Yi Crest event reflection scandal brand crisis

To Hutchison's strength and decades of development experience why such errors? Beijing and all moved Wong Yat Crest event leads to deeper many questions.

To Hutchison Yi Crest is a typical representative of all moved recently become media dispute event focus. At the end of the housing building set, several buildings were owners reject the housing, it concentrated outbreaks illustrate real estate "game rules" system and system deficiencies, real estate, is behind many presentational owner¡¯s rights inevitably encounter against so-called "business rule".

Real estate products and other products is the largest of the different products of non-standardised production process. Despite the Government's "building code" and "advance management system", and a series of well-attended regulations, but these have a fur policy regulations in the implementation process and as a result of the implementation is not in place, regulation is not in place, so "not qualified" housing products also looked up. Developer development construction real estate essentially depends on their conscience, buyer will life savings bets to a developer personal morality, credibility, and a lack of supervision, the supervision of non-standardised products — the housing of the production process, the results must be reversed, all future troubles and problems of all persons by the purchase of real estate.

In fact, in the areas of housing construction production not regime development construction of the production process. The problem is that national mandatory housing construction supervision system, leaving a huge loophole in the mechanism — the cost of the project management agency is funded by the construction units. In addition, a key link in the acceptance of the law on not very rigorous, State-run nature of acceptance are units of almost all construction units have been bought off, after a big wine to clip the acceptance of the Grand Chapter of and acceptance of the autograph. The so-called requires product production and supervision of the responsible person actually responsible, housing quality common failing naturally cannot be eradicated.

Analysis from the current situation, although the last two years of house prices rose sharply, catch the wave in the market of the IPO profit increase by several times, but the real estate regulatory policy objective is forcing developers to lower the costs, the cost of the installation, "" prudent causing housing quality overall decline. A big brand developers CEOs drink vino road: now the money on which there is money to buy materials, our projects are now available in a reinforced hate cannot dig it. The last two years, in addition to buy to take number than before as the cost of the credit threshold elevation after cost of capital, "70% 90 square meters" policies lead to project development cycle lengthened, etc., allows for the price and earn money for developers or capital chain every tense. Developers relative reduction in the cost of inputs of Jian quite benign "forced into prostitution" situation.

In addition, in recent years, the Government's repeated stress of migrant workers ' wage arrears problems objectively affected the construction quality assurance. "The time for payment" progressive realization, making construction units relative easy and no pressure, the owner of the building's construction money pledge mechanisms become more relaxed, quality problems will increase naturally.