Nike advertising spend 1.5 million overnight rally as Liu Xiang crisis.

<P> Tags: Liu Xiang Nike ads inside the new momentum, "Nanfang Dushi Bao" said Mr. Liu is responsible for Nike ads, according to the original plan, Liu Xiang, Nike is ready to No. 22 after winning advertising. .August 19, Liu Xiang next day, Nike will be in the "Huaxi Dushi Bao", "Nanfang Dushi Bao", "Beijing Youth Daily" published a half page advertisement on the front page. .Advertisements for the "love game, love to fight all the dignity, love it to win another one back, love to give everything, the glory of love, love frustrations, love sports, even if it breaks your heart." .Liu Xiang Nike ad campaign to spend at least 1.5 million </ P> <P align=center> </ P> <P> According to incomplete statistics, Nike last night, "Nanfang Dushi Bao", "Huaxi Dushi Bao", "Beijing .Youth Daily "," Oriental Morning Post, "were suddenly put on the front page of the same ad. .Nike "Huaxi Dushi Bao" and "Nanfang Dushi Bao" is selected on the front page of the next half-position. .It is reported that, "Huaxi Dushi Bao" front-page advertisement in the Journal of half price is more than 270,000 cases. ."Nanfang Dushi Bao" on the front page of the 1 / 4 s price of 23 million cases, half-at least 40 million or more. .</ P> <P> Nike, "the Beijing Youth Daily," the ads are full page back cover, according to its advertising department sources, the price of 35 million. .Today, "Oriental Morning Post," the whole front page is covered by the Nike ad, according to the "Oriental Morning Post," the advertising department sources, usually the front page of the newspaper only 1 / 3 of advertising, publications 18 to 20 cases of price .million. .Accordingly projections, pass version of at least 50 million or more. .According to some media collected from Nike "surprise" that ad, Nike, the investment of 150 million or more at least. .</ P>.