Carrefour retail industry and how the earthquake related?.

Recently, the 2008 Beijing Olympic torch pass in France during the French people support Dalai individual separatist forces, the Olympic flame in Paris by the "Tibetan separatist" elements of the obstruction and interference, the fact that greatly hurt the Chinese people's feelings, and inspire the people .patriotism. .As the network is the largest shareholder of Carrefour on rumors, "Tibetan separatist" elements in the law, one of the activities of major funding, in a very short time, "Boycott Carrefour", "a boycott of French goods," the voice from the users extended to the whole range of people .. .Many people through MSN, QQ and SMS chat tools such as communication, "Let them see the power of China and the Chinese Internet", "the Chinese people to unite," called the National, not to the Carrefour shopping in the near future, many Internet users have the QQ or .MSN's head and replaced all the red image. .Moreover, in some provinces, people spontaneously organize protests together, interfering normal operation of Carrefour. .Behavior of the above, although the majority of people support or endorsement, but there are some different points of view, calling people to be calm to face this problem. .Here, we put aside the rationality of these acts to explore, not to discuss such matters right or wrong, just from a marketing point of view, the "Carrefour crisis" incident, the Chinese demonstrated by the unprecedented patriotism .is the local major supermarket chains in China a golden opportunity for development! .Retail chain industry competition, rapid momentum in the international giant to enter the 21st century, several supermarket chains can be described as happy and some unhappy business. ."Wal-Mart", "Carrefour", "Metro", "Lotus" and other international retail chain giant race into the Chinese market, China's big opening over the medium-sized cities and developed coastal areas, direct impact on the domestic .Several large supermarket chains, such as Lianhua, Hualian, Su fruit, etc., forcing the retreat of these chain community, convenience stores and other sub-formats, to the third and fourth level market. .The situation of the large supermarket chains have now lost yesterday, but brilliance, popularity plummeted. .A group of more small and medium sized supermarket chains, under the pressure of competition to close down. .Such as the Hong Kong business more than a year, "7 +1" convenience stores bear the pressure of competition, the collective closed; "Nuo Mate", "Li Delong," "Le Mart," and some supermarkets for operating at a loss, helpless out of business. .Vagaries of the supermarket industry, the market situation, competition will intensify. .Industry experts said that China's supermarket industry has entered the era of intensive cultivation. .Internal strength determine success or failure, extensive management, model backward, small-scale supermarket chains must take the lead out. .The author analyzes the current development of China's supermarket industry faces four major trends. .First, the obvious trend of mergers and acquisitions among enterprises. .This feature is particularly prominent foreign supermarket chains. .Current development, the foreign supermarket chain has entered a region, in order to rapidly expand the network as quickly as possible, the implementation of the best means to expand the implementation of mergers and acquisitions, after all network resources are scarce resources. .Foreign supermarket with its strong capital strength, by means of mergers and acquisitions, to seize the advantages of large, coastal, developed cities the geographical advantages, the rapid spread outlets. .Second, the format development will remain concentrated in supermarkets. .As foreign investment into China market is mainly the supermarket format supermarkets, although Since the Foreign Supermarket began experimenting with community stores, convenience stores and other business formats, but the supermarkets are still the dominant format market is quickly occupied the major formats and control market. .Chinese people's consumption patterns from the point of view, supermarkets format is basically the Chinese people to adapt to consumer demand and consumption habits. .According to statistics, Shanghai has more than 100 hypermarkets, line the city's competitiveness mainly in supermarkets, market competition has become intense. .Third, second and third tier cities will become more intense market competition. .For now, has been in the forefront of urban development in the internationally renowned chain, such as Wal-Mart, Carrefour, RT-Mart, Lotus, have begun to pay attention to the spending power of the second and third line is not weak market cities and counties, some have been .tentative entry, and "test the water" is to enter the hypermarket format in the form. .Domestic first-line market has been saturated in a basic, network resources are limited, the development of less space, competition, entry costs are high, both domestic and foreign supermarkets have begun to shift to second and third tier market competition, second and third tier markets will set off a tide of competition .become the focus of domestic and foreign competition. .Fourth, the trend of the local chain will become more apparent survival of the fittest. .In foreign stores to speed up access to the domestic market, domestic enterprises are facing the challenge of the local chain of even more severe, the situation will become more apparent survival of the fittest. .</ P>.