Xie: what save Yahoo brand?

Keyword: brand independent build Xie and before the Yahoo brand building

The world brand laboratory (http://brand.) Roundup: just before departure and Xie lightning, Xie join Yahoo China also seem surprising, perhaps this is the style of Xie and Ma, ya ' merger is unexpected. Of course, outside audience seems to appear in unexpected things, maybe for a client's view, it is logical, and the photographer vision in media interviews, Yahoo China a year ago started with Xie contact. The Internet is a place to create magic, so often a certain event will allow many commentators, the media, blood pressure, excited, in my opinion, for Xie lightning join Yahoo China, also need to calm down analysis.

For Xie join Yahoo China, including photographer vision, many Internet circles have been said is consistent with recent Yahoo China will invest heavily in web2.0, I note that through this Yahoo China personnel changes, the original Executive General Manager, tianjian has transferred to the Group Vice President, investment.

The industry has made such a judgment, I think that several factors are as follows: first, Xie separation and a year after hearing it, kept on Myspace and Myspace and preached everywhere web2.0 community, so called web2.0 community experts, Xie has thus been web2.0 scars; second, Yahoo China is Alibaba mergers and acquisitions in the past year, whether on the integration of the portal in 1.0 localization or in the search engines, there is no outstanding achievements, variable to change to go Home to become a "Yahoo defeated China" evidence, so many people tell Yahoo China road ahead is web2.0; Moreover, the recent acquisition of Youtube by Google, and Yahoo has been in the video area in the world is left behind, the signs to the critics left a deep impression, Yahoo to go beyond Google, web2.0, and searches conducted a series of mergers and acquisitions.

I thought, for joining Yahoo China, Xie and web2.0, Yahoo China's history, on the other, including malicious software, also need to separately from Xie and Yahoo China itself to analysis.