Mobile Ltd speed split
The world brand laboratory (http://brand.) News: acquisition of Siemens mobile phone business failed, which caused a great loss of BenQ, BenQ firm that makes the split business self brands and OEM. As early as last August, BenQ has announced the Group's internal brand OEM independent projects. BenQ insiders have revealed that the company already try to operate two virtual company, and the company's marketing and manufacturing has been in separate State.
In June of this year's general meeting, the proposal of the brand business segmentation is passed, the BenQ immediately started related matters, and on 1 September through the program, the official split into new BenQ and better star technology companies. 3 September, the new BenQ announced the formal operation. The reporter was informed that, as early as the end of August this year, BenQ Suzhou factory just can't wait to put on a "better world express" new trademarks, BenQ OEM factory was once named Jia town.
From this month onwards, Suzhou BenQ production plant officially opened a new "Qisda" (the poor Sterling) trademarks, and within 10 minutes by car from BenQ marketing headquarters was named the new BenQ, and continue to facilitate the "BenQ" brand. At this point, the BenQ brand and OEM business of split end.
According to reports, the new BenQ is headquartered in China and Taiwan Neihu Technology Park, the registered capital of $ 1.09. And the same as the previously released news, Lee Kwan Yew Chung, Wang Wen can respectively new BenQ Chairman and Vice Chairman, Lee served as General Manager and Executive Germany. The new BenQ's core management team, also includes a technology product Center General Manager Chen its macros, BenQ Asia Pacific business area manager Zhang Anzola and General Manager of BenQ China business cengwenqi, etc.
Expanding European market
From ownership structure, the new BenQ is still good for Foundry Company-wide technology 100% shareholding in a subsidiary, it will invite the domestic and international strategic partners and investors. At present, the new BenQ global owns approximately 2100 employees, is the former BenQ employs approximately 10%. In addition, the new BenQ in 28 countries have operational, product covering 100 countries.
In his new BenQ General Manager and Chief Executive Officer, Li de publicly stated that the new BenQ after independence will be based on customer and market-oriented, and major research and development resources will focus on technology management and forward-looking technology product development, and to recruit group internal and external resources in the industry.
Analysts noted that split allows BenQ to focus more attention and resources on brand and marketing, manufacturing, has manufacturing and supply chain advantage, but does not exist and other mobile phone manufacturers of brand name conflicts. From the global market, BenQ has 40% of sales revenue from Europe, 25% from China and other Asia-Pacific region, BenQ will continue to expand the European market, while also developing relatively weak North American market. It was revealed that the new BenQ senior has developed for the company's revenues in 2009 more than $ 3 billion.
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