Brand liquor group struggles quancheng square

The world brand laboratory (http://brand.) Message: Shandong is a great province, ranked in the forefront among provinces, has a good foundation and a huge market potential, the liquor market, Shandong is not only well-known production big province, is one of the great province of liquor consumption. Jinan, Shandong province — is the province's economic and political center, has always been hotly contested wine merchants.

In particular, Jinan quancheng square, located in the city centre, is a landmark in the central square of Jinan, Jinan best modern green square, embodies the "Hill, springs, lakes, cities, rivers," spring characteristics, known as the city's largest "city of the living room", average daily traffic up to thirty thousand to hundreds of thousands, with the highest passenger traffic has more than 30 million people, is the famous liquor brand brand image, display the brand strength and embody the brand value and the best place to be…!

Brand liquor group struggles quancheng square

Before and after 2007, the country's largest brand of wine have to rush to the springs Plaza, doing outdoor brand advertising. Its six famous liquor brands are: Wells square, wuliangye, willing to wine, 1573, State Guojiao • reservoir at langjiu fenjiu, safflower, and to the Southeast, Northeast, East, North, and several surface forming a siege, enclose the Jinan quancheng square, most of them are really giving people a bit "much liquor have springs Plaza Jinan" feeling!

Wells square: it can be said is that in the earliest Jinan quancheng square to do outdoor advertising in one of the famous brand, and early in 2003 about the springs Plaza in the southeast corner of a residential building, made 200 square meters screen as "male lion image and wells square — the first Chinese liquor liquors workshop high-end image" huge billboards, the location is visible, the image is very noble and high cost up to tens of million a year, fully embodies the brand value and brand strength!

Before and after the Spring Festival 2007, Shuijing wine in quancheng square Southeast shenxin Hotel rooftop, North-West of "Shuijing" Neon brand advertising. This advertising may and 9 October 2006 publishing quanxing co., bulletin a notice on the company name from "Sichuan quanxing co., Ltd." changes to the "Sichuan wells square co., Ltd.", and "quanxing co." will be renamed "wells square".

Wuliangye: "China wine King" of wuliangye wine, a few hundred metres from the springs Plaza East, 30-storey hotel building on the East side of the friends of Felicity and South respectively made two face huge billboards, mainly propaganda wuliangye brand, "China's wuliangye, world of wuliangye" positioning in the global view of brand strategy, "the more people are the world", demonstrating its noble image and brand value.

Willing: care is so willing to wine, the springs Plaza quancheng Hotel Ginza East West, the roof is on spring square, make up the neon advertising, unified image of the logo, during the day from the square is the West look is willing to wine bottle images with the word "willing", almost Spring square fountain standard-Qi, as if in a straight line, very striking, and night was very nice neon light, the first out the word "care", then "get" things, last out "bottle" shape, and "100 pounds of good wine only 2 pounds of the essence", very willing to attract passers-by. Whether it is day or night, so long as you walk in the spring square or square South of source Street, Plaza West of baotuquan and square to the North of besides the West pass, you can very clearly see willing wine advertisements. Not only that, give the wine still Garden Road (Jinan second pedestrian street), as well as on the road doing Minghu a huge billboard, highlights the "homes have got" brand culture and great giving much of the road, and is willing to wine brand value.