Keywords: prophecy 2007, Google China's defeat of the brand
Refraction industries: Internet search engine market cash index: ¡ï ¡ï ¡ï ☆ status survey officially lands China only a year, Google unfortunately revealed four failure phase: 1. " Google.cn "and not in China achieved operational Internet information services necessary for the ICP license, and the" fair network "has adopted the same ©, alleged violation investigation by the relevant sector, is also waiting for the final" argument "; 2. acquisition of Baidu's plan, in June 2006, the full amount of the sale of a helpless hold 2.6% of Baidu shares; 3. market share falling instead of rising, declining to 20%, even before the entry into the Chinese market that 33% of the shares are not secure; 4. Asia Pacific Marketing Director Wang Huai-South departure because of performance reasons, it may be seen as Google China's collapse of the start-up team first dominoes. Reasoning process had let the Google people are quite proud of "Google" Chinese name, does not bring for Google in victory. But in the back of the four major failure phase, Ballin points to a frightening conclusion: Google may quit China in 2007. Because the so-called human rights and other reasons, have been reluctant to follow google.com Chinese laws on search information filtering itself, was the Chinese firewall blocking. To break the deadlock, Google launched through self service filter for Chinese search Google.cn, but in fact it was not made in China ICP licence, but rather and "fair network" cooperation adopted the same ©. This is obviously not in conformity with the relevant management policy in China, Google still waiting for the Ministry of the last "argument". And this last argument "of the" most likely let Google disappointed. This situation forced Google founder Brin had to stand out: If there is no way in the information services and meet the needs of local policy tradeoffs between the other plan. Google's "the other do intend to" language with triple hsuanchi: one cannot exit the landing; the second is the Chinese market through the acquisition of zhongguobentugongsi truly fell to the ground; the third is the filter itself on google.com, in exchange for Chinese Government to dismantle the firewall. In addition to the three possible, Google seems to have a fourth option. Then, three "may," Google is most likely what kind of "intention"?, in fact, Google start trying to "through the acquisition of ways to enter the Chinese market", it will be targeted to Baidu, Baidu shares to purchase. However, in June 2006, Google has the full amount of the sale of shares of Baidu. Obviously, Google's acquisition of Baidu's idea of impingement. Another target is Google now a "fair network of partners." If the "fair network" ultimately sold to Google, Google.cn will have its ICP licence. However, if Google so passed, any foreign Internet companies can follow into China, the Chinese Government's Internet regulations will face severe challenges. Therefore, almost certainly, relevant departments will not let Google so easily cross the border. This shows that in 2007, Google.cn through the acquisition of local companies to the ICP license idea. The third kind "intention"?, in fact, this vision has long been Google gave up, otherwise there would not be the advent of Google.cn. Because the United States domestic political pressure and the pressure of public opinion, as well as long-term declared "google.com does not do evil" philosophy, the possibility of self-filtering google.com almost zero. Exclude the second, three possible, "out of the Chinese market" becomes Google most likely "to". Of course, the above reasoning is not sufficiently persuasive, performance problems are often is the root cause of TNC exit.
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