Chinese brands that Asian Games collective somnambulism

Keywords: China brand games collective somnambulism reason brand brand building

At the moment, the games are in full swing in Doha, Qatar, China delegation with Craig Clunas, scenery infinite, especially for people like me, who hang that gold medal standings on far dumping "Toyo sick man — Japan" (the world brand laboratory (brand.) For some years ago to insult me greater China as the "sick man of Asia" latest honor), the world brand laboratory (brand.) Feeling in one word: fantastic! the Chinese delegation will Doha Asian Games as the touchstone of the Beijing 2008 Olympic Games, lights out consciously Chinese enterprises in this field in Asia's highest level of competition in the market completely in the collective unconscious.

In the Asian Games all Stadium advertising, the world brand laboratory (brand.) Little seen Chinese characters, which has the Samsung as a standard enterprise of China enterprises, just envious of Samsung brand influence, but also just streaming to oral expression, the real intentions of the Samsung brand of enterprise, is definitely a rarity. The ancients said: "yetao doesn't return a net", the Chinese business community is clearly standing at the edge of the deep body of water for too long, and by water wet clothes, watching the water is big and tasty fish, but do not want to go home to weave a network.

So, let's take a look at the Samsung in Asian Games in brand promotion performance: live broadcast of the CCTV and local station or the recording of the competition, which the world brand laboratory (brand.) Found that almost all of the sports complex, there are: the "SAMSUNG" brand LOGO, a billboard, brings viewers feelings but it is clear and rich, in the world brand laboratory (brand.) It seems, at least for revealing the following information: first, the Samsung brand strength is very powerful, and second, Samsung is an international brand, third, Samsung to Asia as an important market and its four, Samsung in brand building and management aspects places great emphasis on sports marketing, its fifth, Samsung will not miss any opportunity for brand extra points, its six, Samsung has more lofty ideals!

You know, although not the Olympic Games and the influence of Asia, but also have billions of people every day in look, even if it is your brand only Lucy about face, can also be many television viewers can see, this is not the most direct and effective means of brand building? do you expect?