Saturday, December 18, 2010

A-Z: Santa's brand purchasing checklist [2]

A--G H--N O--U V--Z

Keyword: brand purchasing checklist A-Z Santa brand 26 letters

Hilton Hilton

Selected ground: the world's best hotel chain

"Is the Hilton Hotel, please subscribe to my room, my Villa, 12/20/night. ”

Santa Claus this Chinese line which must be at the Hilton Hotel, in addition to obtain the best one at the Hilton hotel chain ", in fact, there is another reason why Christmas is 117 years ago, this hotel's founder in the United States Mexico San Antonio town full of groceries · of Adobe House was born.

In 1907, the United States has undergone economic panic. In order to get rid of excess, Christmas boy family run hotel "family," Conrad · Hilton from this hotel.

Conrad · Hilton has mother said: "I want to raise $ 1 million to cover a to I named new hotel. "Also refers to a newspaper on a lot of place names and said:" I want to be in these places have built hotel, opened a home for a year. ”

The 1928 Christmas, 41-year-old birthday on this day, all these dreams are realized, and speed greatly exceeded expectations. In Dallas, Abilene, VECO, Marin, Ripley Plainview, Saint Andrea and Lubbock are successively built his name hotels-Hilton hotels.

Conrad · Hilton became a veritable United States Hotel King. He founded the international Hilton Hotel Co., Ltd., hundreds of thousands of dollars a day reception of visitors, hundreds of millions of dollars in profits, ranks first in the world's largest hotel. It is worth mentioning that now nearly 500 Hilton Hotel does not belong to the same boss.

1949 Hilton international companies from the Hilton Hotel in split, the company became an independent subsidiaries, and in 1964 in New York on the market. 1967 and 1987, Hilton International, the third was acquired by the formerly known as Les Ladbroke (Ladbrok) group bought the Hilton group. Although few easy Club, Hilton hotel's style has always maintained a consistent. Currently, Hilton Hotels Corporation owns in United States domestic "Hilton" brand use rights, and in the United States, more than 200 Hilton Hotel is affiliated with Hilton international company that exist in the two companies and the only contact between is capable of handling every year 30 million phone book of the Hilton worldwide reservation system.

Compared with the United States itself, Hilton Hotel in other national brand awareness is low, but in the eyes of international tourists, the Hilton is preferred, this is mainly due to its unique location strategy: the world's major international airport and the city centre, financial business district, you can see the Hilton Hotel. Regardless of where in the Hilton Hotel will let customers have the feeling of "familiar", such as room settings will be divided into office area, relaxation area and washing areas, etc.

Hilton every year, many innovative products. Designed for business travelers to order "Hilton meeting rooms", by the media as the "art-class" of conference facilities. At the same time, in order to improve visitors ' loyalty, Hilton has also launched a rewarding activity, where travellers staying at the Hilton can win bonus points, as well as over 50 Airlines flight credit. In 2004, Hilton has also played with the slogan "leisure", added some called "Hilton rest room" room. This new room in an attempt to create such an environment: visitors can restore physical and mental. In a vast space, dimmable lighting or covertly, was in the air the taste of fresh fruit and flowers, help visitors from a busy day, relax in complete best rest. Now, even on hotel staff clothing requirements are also great for relaxation, the staff can even wearing your favorite clothes for guests.

Hilton Hotel was awarded "best chain" is not the first time, in numerous independent surveys, the Hilton is regarded as one of the best hotels brand. After 85 years, "Hilton" now has almost become synonymous with hotel chain. In Istanbul, Madrid, Puerto Rico, Havana, Berlin, Montreal, Cairo, London, Tokyo, Rome, Athens, Bangkok, Hong Kong ... In addition to the Antarctic, "Hilton" has been all over the world. (Author: Ho)

No comments:

Post a Comment