According to the world brand laboratory http://brand./report: see Motorola China Ruey 2008 lunar new year. Now Motorola Asia's market share had dropped to one-third of the peak, the United States headquarters may sell mobile phone business has confirmed that the message is passed to the Motorola China company staff, and a half years ago gaoruibin interview describes mobile business through the "teething difficulties", "profitable growth" of the new look has still not arrived.
Really embarrassing moments.
The same awkward also appears in Motorola is located in Tianjin's factory. Tianjin factory is Motorola's largest production base, here's main business is the production of GSM and CDMA, and standard phone 3G. When the taxi turned into Teda Fourth Street, development zone, well you can see handheld V8 Gold Edition, a huge sea of Beckham smiles?.
But David Beckham smiles has not been able to Motorola V8 sales bring much improvement. Tianjin factory materials Manager Mr. Masahiko told reporters, Tianjin factory is to order number to determine the operating rate. In addition to meeting the needs of sales in China, there are 70% in Tianjin factory production of mobile phones will be sold to global markets, global one-third of the Motorola handset from the factory.
Mr yan said, because Motorola plant in a production line adjustments, plus order, indeed some production line has been temporarily adjust.
Tianjin green source broker wangxing officer told reporters that Motorola's Tianjin factory annual import a batch of equipment to expand the production line or upgrading capacity. However compared with 2006, in 2007, Motorola Tianjin areas resulted in a substantial reduction in the number of devices. He is worried about the reduction of equipment imports will give customs broker business impact. "Motorola is one of the most important customer," he said.
Also located in Tianjin development zone of Japan Denso Corporation, the human resources department, a Department Manager told reporters that he recently received more and more from Tianjin Motorola separation of workers resume, "an interview a few from Motorola out production line workers, I am sure our neighbor had some trouble. ”
He said that these separated employees complained: "we always have enough orders group, we inform was dismissed", or "we have been leading inform holiday, but three or four months and no one notice when we will get back to work, we can only get the basic wage. ”
Let us leave this sad factory. From Tianjin factory drove onto the Tangshan high-speed just two hours you can reach the Motorola (China) Electronics Co., Ltd. headquarters located in Beijing. Compared with Tianjin factory, the atmosphere here is obviously eager to many. As China's largest foreign-owned manufacturing enterprise, Motorola's building is located in Beijing's busiest CBD core area, close to merchants and Hewlett Packard building. And the other two building significant difference is that the Motorola all adjacent street floor glass door, are conspicuously labeled "shines China 20 contains" red window guards. Motorola entered China in 1987, five months ago just usher in the Chinese company's 20th anniversary.
At this moment in Motorola's the single, most people begin their business information and personal belongings, waiting for a big move in May. To may, this building for over two-thirds of the employees will move to high-tech Park is located in wangjing new building Office of Motorola. There is a larger footprint, more staff activities center, even during the summer on a pleasant beach volleyball.
But, compared to the vision of the new Office, Motorola mobile terminal sector employees may even want to see how quickly let the mobile phone business climbed out of a slump. Although the 20 anniversary of Motorola's network operations, and corporate solutions business is a breakthrough, but unfortunately, the most important mobile phone Motorola business sector sustained a loss continues.
Motorola has just announced for the fourth quarter, another blow to confidence of employees: fourth-quarter sales of mobile terminal business division decreased 38% year-on-year. 2007 full year, the amount of the sector is 12 million. May be just a year ago, this sector also contributed to the company's earnings billion.
Motorola half sales and profits from a mobile phone sales-oriented mobile terminal sector. In 2007, Motorola global total sales is 366 billion, of which the mobile phone sector were the sales of US $ 19 billion, accounting for 52 per cent. Its China business structure also broadly reflects this proportion: mobile business accounted for half of Motorola China business, the rest comes from the family for operators and users of network operations, as well as for the local wireless, enterprise data solution.
Therefore, the performance of any setbacks are sufficient to influence investors confidence in the whole company. If Motorola shareholders sell mobile business eventually agreed that the ocean this side will have a large number of Chinese employees of professional future in dished. Like Motorola's future.
Inflection point
At present, have been able to clearly see that the end of 2006, is Motorola mobile phone business by Sheng go failure inflection point. But the market still for a RAZR (fengcai) sales boom in Motorola hold high hopes.
Wall Street's bullish sentiment that "even if the mobile phone market growth slowed, Motorola will have sufficient funds to maintain development." Then Motorola Chief Financial Officer of DeVaughn Raschel reminder that in the past four and a half years has almost become a Motorola a banknote. He said that the company's operating profit margin has increased liquidity demand has fallen by half, the company always at hand to funds exceeded US $ 4 billion.
/P>Funding such strong Motorola looks will not be any trouble in the footsteps of her stride. Analysts believe that even at the end of 2006 a small decline in 2007 Spring soon turned to quell. But then the fact that in 2007, Motorola and never able to come up with any good quarterly reports.
Seth Wallis-Jones is headquartered in Boston's economic forecast and research institutions worldwide perspective of telecom industry senior analyst, he told reporters, as competitors have also launched its own brand of thin kuanxing, Motorola's proudest of the RAZR in fact in the fourth quarter of 2006 and will lose its market advantage, but also failed to achieve the expected sales, immediately to the first quarter of 2007, the rapid decline in sales is logical.
According to the first quarter of 2007 results, Motorola's sales fell by 15%, the operating losses of $ 2.31. The global handset market share from 2006 year end 23.3% 17.5%.
Subsequently, the avalanche started. Motorola's second-quarter report still does not have any improvement, sales year-over-year reduction of 40%, mobile terminal business operating loss of $ 2.64. Motorola in the second quarter report publication, start sector reform, the restructuring of three most, hope to this "better respond to customers ' changing characteristics".
But a third quarter loss still continued, but mobile terminal business unit's operating loss decreased $ 1.38, it seems that the business reorganization started working. "But the 2006 third quarter profits for the mobile phone sector 8.43 million. "Seth Wallis-Jones remind road.
Split rumors began in Wall Street over. And Motorola announces fourth quarter remained negative sales data has been confirmed. Motorola is responsible for corporate strategy, Senior Vice President of? Mike Breland Hall on the outside world acknowledged that the Board of Directors is being discussed in the mobile sector split out to promote the possibility of the revival of Motorola. He said: "Motorola is open ideas exploring the reorganization of the mobile device business strategic choices. ”
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