Imported cosmetics mainland pricing is often higher than other non-origin countries and regions.
The same commodity, at the same time, in the domestic price is higher than the foreign section?? Transnational corporations, which almost has no secret. This newspaper recently reported, the Guangdong provincial survey research center, a survey showed that this phenomenon was classified as a "aversion" transnational corporations up to the public.
Responsible for the investigation of the Guangdong provincial Survey Research Center revealed that these phenomena involved in automotive, cosmetics, food, machinery and equipment, software, etc. Why are these price differences? the experts believe that deep reasons is that the monopoly of multinationals in the Mainland, while China's anti-monopoly law introduced a little late. So, how these differences exist reasonable?
Survey
Multinational enterprises in China "degeneration"?
Guangdong provincial survey research center, Executive Director, Feng shengping told reporters that the Center found that involving automobiles, cosmetics, food and other industries of certain multinationals, the sales of the product price in China than in other countries or regions. For example, hospital inside large equipment, technical content higher infrastructure equipment, its prices are some of the water. This phenomenon is the respondents as the most offensive "transnational corporations".
Feng shengping analysis that eliminating tariffs, "on the one hand, the result of our system. Some multinational corporations entering China, not with their advanced international practices affect and change the behavior of Chinese enterprises to benign changes, but quickly let their alienation; not by fair competition for the market, but by offering engaging in public relations, defeated the Government or leadership. "For example, and Government officials close to the product of the staff's exclusive agent, in the Mainland to develop high-value sales monopoly.
On the other hand, some multinational companies in order to maintain product unique, market dominance, the strict implementation of the regional sales strategy, implementation of the regional differences in the quota. "The regions because of shipping costs, labour prices, product costs vary, the end sale price nature. However, China is the same as the prices of products outside the territory of such differences is unusual. "Feng shengping said," the Chinese market, demand relatively many, but the supply of products to the reduced, causing its prices are relatively high, especially some of the software and other high-end
Technology products. ”
Expert
Should be introduced as soon as possible the Antimonopoly Act
Shengping FUNG, multinational brand in domestic and foreign pricing is not consistent, deep reasons also is monopoly. It is understood that some areas of government departments in the beginning of the introduction of these multinational companies, given the transnational corporations many "hyper-national treatment." The world's countries and territories have enacted antitrust law, but in China the Antimonopoly Act introduced a little late.
"In addition, transnational brand also leverages the worship of Chinese consumers. "A marketing expert opinion, due to the transnational big brands in quality and services relative collar
First, in a very long period of time, Chinese consumers for foreign brands to breed a kind of "things" culture. And transnational perspective China consumer brand is precisely this attitude, which unlike other areas of marketing system, aimed at developing countries striving for maximum profits.
Transnational enterprises
Not only look at the surface of the post
A reluctance on the part of the transnational cosmetics company officials believe, cannot be isolated from a comparative perspective on a number of price differential, cosmetics "cosmetics of the pricing is based on the cost of each market. For example in China, cosmetics to pay import duties, VAT, etc., therefore zero tariff price comparison with other countries and regions, of course, be quite high, this is understandable. ”
Another is unwilling to anonymous officials from Guangzhou international companies told reporters that although its product global prices vary, but generally are for local costs, market affordability.
"For us, China is a very big market, who do not want to lose. Therefore, impossible to set price. blindly "Guangdong ternary McDonald's food company officials said yesterday," McDonald's sales of products in Guangzhou, 95 percent of domestic production, product price is based on local conditions, according to the price of raw materials, labor, logistics costs, etc. ”
Four types of commodity price survey
Computer
Always take the "high quality" flaunt their cross-border IT brand product price, and many have two "face" to anyone, including Sony, Dell, HP, etc., are there products in the China price 10% higher than foreign, up to 50%.
Ice-cream
Haagen-Dazs, DQ and other high-end brands in sales for a few dollars in the United States supermarket ice cream, specialty shops to sell in China to tens of dollars or even more.
Cosmetics
Imported cosmetics in China is higher than the price of other non-country or region of origin, and some in the sales and production joint venture brand pricing are generally higher than the European and American countries. Even the same imported goods, the sale of the Mainland price is about 70% of sales.
Automotive
Section to import form sales of high-end brand model domestic price "high", or even abroad more than doubled.
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