Who is eligible to do when the boss on what basis the brand owner?.

<P> Brand companies do more and more experts talking about the brand, failed businesses and more. .Are companies really that difficult to do the brand? </ P> <P> fact, difficulty thinking or not to do the brand makes no sense, because the difficulty is always relative. .We look at all familiar with the following parable. .</ P> <P> lived in a horse barn and a pony horse. .One day, the horse on the colt, said: "Can you help my mother do something?" Leaped colt, said: "I am very willing to help you do things." Horse and said: "You put half .pack bags of wheat to the mill go. "pony pack from the pocket, quickly ran to the mill. .Paozhaopaozhe, a small river, colt, I thought: I can not pass? He looked around and saw a cow grazing in the river, asked: "Uncle Niu, this .Creek I in the past it? "the cow said:" The water is very shallow, just not the calf, to the past. "</ P> <P> pony hear immediately went to the river for the past. .Suddenly a squirrel jumped from the tree, stopped him and shouted: "Do not cross the river, the river will drown you!" Pony surprised and asked: "deep water it?" The squirrel said seriously: "Of course! .Yesterday, I lost a partner to drown in this river! "pony stopped at once, do not know how to run. .He sighed and said: "Alas! Or go home and ask mother!" </ P> <P> pony ran home embarrassed and said: "There is a river path, cross it." Mother said: "That .The river is shallow it? "colt, said:" Yes! cattle uncle said the same thing. but the squirrel that was deep and his partner had also drowned in it. "Mother said:" So in the end is deep or shallow? .you thought carefully about their words? "pony lowered his head and said:" thought. "" You think about it: how much Uncle Niu how high, how tall squirrels there; you then small .Squirrels and race with your own; how high you how much, how tall squirrel there, you know can not cross the river. "</ P> <P> Hearing colt and said:" see ., river water is not deep, I get by. I just do not think about how it! "Pony said, leaped toward the river ran on. .Let the river just to the colt's knee, unlike the old ox uncle said so shallow, not like a small squirrel that's so deep. .</ P> <P> finish this story, we all know, a lot of horse owners is that, in the process of shaping the brand is not your own discretion, or that there is no method to judge the right, simply do not know on what basis .do the brand, but willingly stuck in the squirrel and Stella the cycle of spin: a certain brand companies do seem very easy to succeed, how long a certain company did not seem to put the corporate brand Gaosi. .</ P> <P> This is a very sad thing. .Not an easy boss, very hard, but many rely on luck and chance to grow up companies simply do not know how to decision-making, always like to hold someone else's success or failure to cf themselves, never make a careful analysis of the similarities and differences between themselves and others .place, as horse of the horse to say: "You think about it: how much Uncle Niu how high, how tall squirrels there; squirrels and then you race with your own; you .How high is much, little squirrel again how tall, you know you can cross the river. "</ P> <P> Perhaps there is a lot of bosses are inherently inferior or left to chance, not daring to face the market changes, .more on the market at a loss or even downright unknown fear. .Thus, in the brand building process, or because the additional input to miss this opportunity, or as three months without success to give up halfway. .In other words, has burned a 90-degree water temperature, heat will soon be able to continue boiling, companies at this time has chosen to "cease-fire." .This is the failure of many companies make the brand a key reason. .</ P> <P> talking about here, I can answer the title of the article briefly mentioned the problem: First, do the brand to build on the boss's discretion, the current situation of the enterprise as well as to find the right partner, remember to do the brand .need not look quack is not immortal Master, need is a way, it will perform, understand and collaborative team; Second, do the brand vision to power by the boss, can not have a "drop in the bucket" when the cost of mean and .hard, even playing some small smart, play some tricks, it seems an advantage, but in reality is the energy consumed, is bald and your spirit, pick up a pound-foolish, adversely affected by the stage of brand development opportunities. .</ P> <P> all boils down to one sentence, much Zhuo brand agencies that make the brand you have to rely on the vision and stamina, and always tell myself: There is no free lunch, everything will pay a price; Rome was not built for a .days of cold, dripping stone to wear in a day; you have more long-term view, you earn more long-term profits. .These are the branding on the road, you really need the core issues considered. .</ P> </ p>.